Trade Marketing & Business Development Manager

Trade Marketing & Business Development Manager

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1. Serve as the primary contact for brand principals in West Malaysia concerning East Malaysia’s market performance.
2. Collaborate with principals to align trade marketing plans with market needs and brand objectives.
3. Provide regular insights and updates on sales performance, market trends, and opportunities.
4. Develop and execute trade marketing plans for house and agency brands, tailored to East Malaysia’s unique dynamics.
5. Plan and manage in-store promotions, merchandising efforts, and trade activations to enhance brand visibility.
6. Lead the organization of local events, including festive campaigns, to drive consumer engagement and sales growth.

Demand Planning & Forecasting

1. Represent East Malaysia in demand planning and forecasting discussions with the HQ planning team.
2. Collaborate with sales, warehouse, and supply chain teams to ensure accurate forecasts and inventory management.
3. Analyze historical sales data, market trends, and promotional impacts to optimize forecasting accuracy.
4. Work with sales teams to expand distribution in GT, MT, HORECA, and emerging channels like tourism and non-trade.
5. Identify and penetrate white-space opportunities in secondary cities and underdeveloped market segments.
6. Tailor trade marketing strategies to the unique needs of different channels, ensuring maximum impact.

Business Development

1. Identify, attract, and pitch new agency opportunities to expand YLT’s portfolio in East Malaysia.
2. Collaborate with internal teams to ensure operational readiness for onboarding new brands or businesses.
3. Build and nurture strong relationships with principals and key stakeholders to secure long-term partnerships.

Performance Tracking & Insights

1. Monitor and analyze the performance of trade marketing campaigns, business development efforts, and demand plans.
2. Provide actionable insights and recommendations to improve future strategies and execution.
3. Prepare regular reports for the Regional Manager and principals, showcasing achievements and opportunities.

Key Performance Indicators (KPIs):

1. Demand Forecast Accuracy: Alignment of forecasts with actual market demand, minimizing stock-outs and overstock.
2. Trade Marketing ROI: Effectiveness and impact of campaigns and local activities.
3. Principal Satisfaction: Alignment with expectations and timely execution of agreed initiatives.
4. Market Expansion: Successful penetration into white spaces and secondary cities.
5. Business Development: Securing new partnerships and incremental revenue growth.
6. Event Execution: Success of local events and festive campaigns in driving sales and brand engagement.

Qualifications:

Experience:

1. 5+ years of experience in trade marketing, sales, business development, or demand planning within the FMCG industry.
2. Proven track record in managing principal relationships and planning effective trade activities.
3. Experience in demand forecasting and collaboration with supply chain or planning teams.

Education:

1. Bachelor’s degree in Marketing, Business Administration.

Skills:

1. Strong communication and relationship-building skills for managing principals and stakeholders.
2. Proficiency in demand forecasting and inventory planning tools.
3. Strategic thinking and project management expertise for executing trade campaigns and events.
4. Analytical skills for monitoring performance and refining strategies.
5. Entrepreneurial mindset with a results-driven focus.