Trade Marketing Assistant Manager (Hospitality)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Trade Marketing Assistant Manager (Hospitality)

Job Description:

This role will be responsible for executing the B2B marketing strategy to grow brand awareness and generate quality sales leads across Southeast Asia by working closely with the ESAP Regional Marketing team, the SEA sales teams, as well as external Trade and MICE partners. This role reports to the Southeast Asia Marketing Director and will be based in Kuala Lumpur.

1. Execute localized B2B marketing programs to drive brand awareness and sales partnerships to trigger purchase and accelerate pipeline for both Trade and MICE functions.
2. Drive impactful effective and targeted marketing programs across varied channels (CRM, social, training and owned channels) to animate the Club Med product and offerings.
3. Provide support & Trade marketing tools to the SEA sales teams.
4. Develop and update MICE communication materials to better market the Resorts.
5. Manage creative lead generation campaigns to nurture current pool of Travel Agent partners and MICE clients, and gain new prospects during business rebound.
6. Animate our Club Med TA portal and make sure the information is always updated.
7. Ensure accurate and optimal Club Med presence on our Partners' marketing efforts.
8. Ongoing analytics, reporting & optimization on programs to boost campaigns' performance.

Required Skills:

Lead Generation, Brand Awareness, Marketing Strategy, Partnerships, Travel Optimization, Campaigns, Analytics, Strategy, Materials, Marketing, Business Communication, Sales, Training.

Please send your updated CV to jack.chow@peopleprofilers.com if the role is relevant to your experience.

Due to the volume of applications, we regret only shortlisted candidates will be notified.