TikTok Shop - Performance Marketing (Malaysia)

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Roles & Responsibilities

1. Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
2. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and other relevant channels.
3. Analyze and interpret key performance metrics to provide actionable insights and recommendations for continuous improvement.
4. Conduct A/B testing to refine targeting, messaging, and creative elements for optimal campaign performance.
5. Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of marketing initiatives.
6. Collaborate with Media Agencies to ensure digital buys are planned and to achieve key metrics.
7. Stay abreast of industry trends and emerging digital marketing technologies to maintain a competitive edge.

Qualifications

Minimum Qualifications:

1. Minimum Bachelor's Degree or above
2. 3-5 years of experience in Internet companies, brand companies, or agencies
3. English proficiency required
4. Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
5. Familiar with different online marketing channels and is aware of interactive products such as TikTok and Instagram, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspots.
6. Proficient in using analytics tools, ad platforms, and marketing automation tools.
7. Experience with budget management and forecasting.

Preferred Qualifications:

1. Excellent communication and collaboration skills
2. Creative mindset with a focus on innovation and testing.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.