TikTok Manager

Desince Sdn. Bhd. was founded in 2016 with a strong desire to provide the best resources to the e-commerce industry. We continuously improve and innovate to deliver a futuristic shopping experience to our consumer groups.

After years of development, Desince is now one of the leading e-commerce players in Malaysia — and we are committed to ongoing growth and contribution in the industry.

WHAT DO WE SELL?

A full range of fashion-related products, from men’s to women’s, covering both formal and casual wear.

EMPLOYEES

80 – 90 staff

COMPANY REWARDS

Top Orders 2022 in Fashion Category (Lazada) – February 2023

Top 3 SIDEC ECM 2024 (2nd Runner-Up) – May 2024

JOB OVERVIEW

We’re seeking a data-driven Digital Content Manager to lead our performance content ecosystem across livestream shopping (Shopee/TikTok Live), conversion-focused videos, and affiliate partnerships. You’ll craft content that not only engages but directly drives sales — blending creative strategy with ROI-focused execution.

KEY RESPONSIBILITIES

1. Livestream Commerce Operations
   Manage end-to-end Shopee/TikTok Live strategy, from pre-production to real-time performance tracking.
   Develop “shoppable” content frameworks to convert viewers into buyers.
   Coordinate hosts for maximum sales impact.
2. Performance Video Production
   Create high-converting video assets optimized for product discovery.
   Repurpose livestream highlights into evergreen, sales-driving content.
   Conduct A/B testing on thumbnails, hooks, and CTAs.
3. Affiliate & Partnership Growth
   Engage and manage affiliate partners to expand product reach.
   Develop co-marketing content packages for affiliates.
   Track affiliate-driven conversions and optimize commission structures.
4. Data & Optimization
   Establish KPIs such as conversion rates, CTR, and average order value per stream.
   Conduct weekly performance deep dives across all accounts.
   Implement learnings into content strategy and playbooks.
5. Livestream Quality Supervision & Coaching
   Work with livestream moderators to monitor host performance, visual setup, and engagement strategies.
   Coach hosts and moderators on presentation skills, camera framing, audio clarity, and storytelling.
   Set and enforce SOPs for livestream quality standards.
6. Content Library & Workflow Efficiency
   Build a centralized content library with high-performing scripts, product highlights, and visual assets.
   Develop SOPs to streamline livestream-to-video repurposing.
   Collaborate with Creative and Data teams to align visual direction and optimize based on performance data.
   Provide feedback to Product and Marketing teams based on viewer engagement and purchase behavior.
   Partner with senior management and external vendors to integrate AI into content and livestream operations.
   Assist in training and managing AI bots for tasks such as content suggestions, moderation, and analytics.
   Lead optimization of AI-driven tools to enhance team productivity and performance.

REQUIREMENTS

Diploma or Degree in Marketing, Digital Media, Communications, Business Administration, or a related field.
Minimum 3 years of experience in livestream production, social media management, or digital content creation.

BENEFITS

• Additional leave
• Free parking
• 15% staff discount on Desince products
• Insurance & medical coverage (including panel clinic)
• Medical benefits
• EPF / SOCSO / EIS / PCB
• Monthly lunch gathering treat
• Company trips & staff activities
• Annual salary increment
• Yearly bonus
• Company-provided laptop and necessary devices
• Positive company culture and supportive working environment
• Opportunities to grow and build a long-term career with us

JOB TYPE

Full-time, Permanent

SALARY

RM6,000.00 – RM10,000.00 per month + Sales Incentive

WORKING DAYS & HOURS

6 days a week (alternate Saturdays)
9:00 AM – 5:30 PM (1-hour lunch break)
Sunday is a rest day