Techno Commercial Lead

Company Description

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity, and revitalizing rural communities.

Job Description

Role purpose
• Develop strong relationships with key farmers and influencers in assigned area, optimizing customer reach.
• Co-develop campaign plans with Regional Sales Manager and lead the Field Promoters in execution in his area in line with overall crop/product strategy.
• Strategically impact the buying decision of farmers and influencers in alignment with the country’s Go-To-Market strategy.
• Provide technical support to growers as needed ensuring product and customer service satisfaction with Syngenta.

Accountabilities
• Conduct analysis of assigned area to define area potential and allocate resources to optimize Syngenta market share and achieve goals.
• Provide feedback on market needs in his assigned area, offering accurate information/insights for the development of channel programs.
• Partner with Area Sales Manager in preparing accurate consumption targets and achieving these in line with his area budget.
• Implement Grower campaigns for assigned sales area in line with Syngenta Integrated Crop Solutions strategy, maximizing consumption potential.
• Execute programs that allow for Syngenta product and services testing with farmers, according to the direction of commercial management.
• Ensure HS&E and Compliance policies are implemented within the sales area in line with company policy.
• Provide coaching for the development of Field Promoters.
• Make efficient use of resources under his area of responsibility.

Qualifications
• Bachelor degree (Ag, preferred) or 2-3 years of relevant experience.
• Familiarity with the agriculture industry trends and business models.
• In-depth knowledge of Syngenta’s and competitor’s products and offers.
• Understanding of Syngenta’s value proposition and GTM strategy.

Critical experience
• Preferably with 1 year working experience in crop protection products or seeds industry.

Critical technical, professional and personal capabilities
• Strong interpersonal and communication skills with people from all levels - growers & key influencers.
• Presentation Skills.
• Analytical and problem solving: Identification of farmer pain points and recommending customized solutions.
• Influencing Skills: Influence growers, stakeholders' buying decisions and negotiate to put forward Syngenta's products and services.
• Negotiation skills.
• Project Management: Efficiently organizing BTL activities and projects, optimizing allocated costs and maximizing returns.
• MS Office (Excel, Word, PowerPoint) navigation.
• Data Management: Familiarity with data organization for report generation/analysis.
• Expert conduct of product testing and field trials.
• Ability to speak the local language/dialect.
• Ability to drive.
• Ability to manage customer complaints.

Critical leadership capabilities
• Develop a high level of trust with key market players in his area by acting with high integrity, openness, and transparency.
• Coach people to excel by giving clear, direct, and skillful feedback.
• Prioritize actions and ensure appropriate support and resources.
• Skillfully plan, organize, and monitor self-performance to excellently deliver expectations.

Additional Information

• Willing to travel extensively to meet with growers.
• Willing to be relocated, as needed.
• Able to adjust to local conditions and culture to maximize network opportunities.