Specialist, Martech

Closing Date : 01/03/2025

Specialist, Martech

Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization! #UnlimitingYourPotential

Top Reasons To Join Us
• Awarded as the Most Preferred Graduate Employers (2022 & 2023) & Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Role
A martech manager with business acumen to come out with solutions and development that help to achieve the company’s business goals. Technology skills - knowledge of how web, e-commerce, software, network and security information works are essential to derive web and e-commerce stability and usability. Strong interpersonal skills to liaison within different business division to translate marketing vision to a technology implementation scope while dealing with fast-paced, deadline-driven environment.

The Day-To-Day Activities
1) Strategizing and Management of web and e-commerce

• Serves as super-user and product evangelist for web and e-commerce.
• Conduct user research and competitive analysis to identify opportunities for improvement in usability, engagement, and conversion.
• Develop a comprehensive digital experience strategy aligned with overall business goals, user needs, and industry trends.
• Stay up-to-date on emerging digital technologies and trends and recommend their application to enhance the user experience.
• Develops proper SLAs, structure / procedures, and metrics for each development.
• Identify potential risks and dependencies upfront to mitigate issues down the line with proper understanding of the root cause, conduct studies and research to come up with data driven solutions.
• Improve deployment of new technologies (AI/ML) to reduce manual processes and expedite go to market solutions.

2) User Experience Design and Optimization

• Identifying and implements marketing efforts to improve a business change request; including implementation of new marketing technology rollouts, design digital customer journey (UI/UX) with understanding and knowledge of our backend infrastructure.
• Implements web & ecommerce solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments.

3) Data and Analytics

• Define and track key performance indicators (KPIs) to measure the success of digital initiatives.
• Track and analyse app and website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the product sales, revenue, or improving conversion to assist in driving brand KPIs.
• Analyze data from web analytics, user research, and other sources to identify user behavior patterns and areas for improvement.
• Generate insights and reports to inform strategic decision-making regarding the digital experience.

4) Project Management and Leadership

• Liaison with respective stakeholders, developers and partners to ensure releases, campaigns and fixes are launched on a timely manner with proper content displayed.
• Clearly outlining project boundaries and limitations cut across multiple divisions.
• Full stack communicator – Lead and collaborate with all staff from different department/division, partners and management to ensure new development requirement is aligned with business strategy and meets the organization's standards – design, copy and user experience.
• Multiple platform management skills and ability to practice constant communication with internal and external parties in the business to troubleshoot, develop, set up and deploy their content - and ensuring there is a clear establishment of what can be created within that timeframe.

About You
1) Education/ What people Know:

• Bachelor Degree in Computer Sciences or Computer Engineering or related field
• 7+ years of relevant experience of business analysis in a relevant functional area

2) Experience/ What people Have Done:

• Extensive project management experience dealing with HTML code / backend infrastructure (i.e: system migration or app/web/ecommerce migration or revamp)
• Experience using CMS / Adobe Engagement Manager will be a bonus point.
• Strong experience working in an Agile/DevOps environment.
• Effective communication at different levels in the organization

3) Competencies/ What people Can Do:

• Good at handling time-sensitive projects independently and working within tight timeline given.
• Able to multi-task, adapt to a fast-paced environment and have good interpersonal skills.
• Discipline in execution and follow-up of campaigns to achieve desired results.
• Experience working in a global environment and with virtual teams.

4) Personal Attributes/ Who people Are:

• A passionate technologist with an innovative visionary.
• A consensus builder that can collaborate with cross-functional teams.
• Must be fluent in written and spoken English.

What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.