Social Media Strategist

Responsibilities:

Develop and implement effective social media strategies to enhance brand awareness and engagement

Create and curate high-quality, engaging content for various social media platforms (Facebook, LinkedIn, etc.)

Manage and monitor social media accounts, ensuring timely responses to comments and messages

Identify target audiences and tailor content to maximize reach and engagement

Schedule and publish content

Track and analyse social media performance metrics, providing insights for optimization

Stay updated with the latest social media trends, tools, and best practices

Collaborate with internal teams to align social media strategies with overall marketing goals

Requirements:

Minimum 3 years of experience in social media strategy, marketing, or a related role

Degree or Diploma in Marketing, Communications, or a related field

Proven experience managing social media accounts and running campaigns

Strong understanding of social media analytics and web traffic metrics

Excellent communication, copywriting, and storytelling skills

Creative mindset with the ability to develop engaging and shareable content

Strong multitasking and time-management abilities

Familiarity with social media management tools