Social Media Specialist (Marketing) - ShopeeFood

Responsibilities include:

• Conceptualizing and creating engaging video content tailored for specific social media platforms such as Instagram, TikTok, YouTube, etc.
• Developing creative ideas and storyboards for video content that align with brand objectives and target audience.
• Planning and executing video shoots, including setting up lighting, audio equipment, and camera angles.
• Capturing high-quality footage according to the creative vision and technical requirements.
• Directing talent and ensuring a smooth filming process.
• Managing various online community platforms and social media on a daily basis.
• Strategizing, planning, and creating content to post on social media to engage the online community and increase traction on the various platforms.
• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generating, editing, publishing, and sharing daily content that builds meaningful connections and encourages community members to take action.
• Continuously improving by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Exploring new functions of the platforms and proposing new engagement posts accordingly.
• Monitoring campaign results, compiling learnings, and modifying plans to further enhance the campaign result and achieve the campaign's KPI (e.g., contingency plan).
• Monitoring competitor’s social media activities, results, and providing adequate analysis.
• Planning, requesting, and utilizing online & offline budgets.
• Other ad-hoc tasks as needed.

To be considered for this role, candidates must meet the following requirements:

• Proven working experience in social media marketing or as a digital media specialist.
• Diploma/Bachelor’s degree is required, preferably in Communications, Marketing, Business, New Media, or Public Relations.
• Prior experience using Adobe Premiere Pro will be an advantage.
• Previous work experience managing social media platforms and content creation is preferred.
• Good communication skills in BM & English is a must-have (proficiency in an additional language is a plus point).
• Excellent understanding of local communities.
• Detail-oriented and a creative problem solver.
• Strong project management and executional abilities.
• Keen sense of creative aesthetics and design.
• Strong work ethics and performance-driven.
• Reliable and good team player who enjoys a fast-paced environment.