Social Media Specialist (Marketing) - ShopeeFood

• Conceptualizing and creating engaging video content tailored for specific social media platforms such as Instagram, TikTok, YouTube, etc.

• Developing creative ideas and storyboards for video content that align with brand objectives and target audience.

• Planning and executing video shoots, including setting up lighting, audio equipment, and camera angles.

• Capturing high-quality footage according to the creative vision and technical requirements.

• Directing talent and ensuring a smooth filming process.

• Manage various online community platforms and social media on a daily basis.

• Strategize, plan and create content to post on social media to engage the online community and increase traction on the various platforms.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

• Explore new functions of the platforms and propose new engagement posts accordingly.

• Monitor campaign results, compile learnings and modify plans to further enhance the campaign result and achieve the campaign's KPI (e.g. contingency plan).

• Monitor competitor’s Social Media activities, results and provide adequate analysis.

• Plan, request and utilize online & offline budgets.

• Other ad-hoc tasks as needed.

• Proven working experience in social media marketing or as a digital media specialist.

• Diploma/Bachelor’s degree is required, preferably in Communications, Marketing, Business, New Media or Public Relations.

• Previous work experience managing social media platforms and content creation is preferred.

• Good communication skills in BM & English is a must have (proficiency in an additional language is a plus point).

• Excellent understanding of local communities.

• Detailed oriented and a creative problem solver.

• Strong project management and executional abilities.

• Keen sense of creative aesthetics and design.

• Strong work ethics and performance-driven.

• Reliable and good team player who enjoys a fast-paced environment.