Social Media & PR Executive, Retail Mall

Social Media & PR Executive, Retail Mall

Reporting to the Marketing Manager, we are looking for a dynamic Social Media & PR Executive to join our team, contributing to the growth and visibility of our new retail malls in Putrajaya.

Responsibilities:

1. Coordinate and execute strategic social media plans and strategies to enhance the online presence and brand image of the malls.
2. Create engaging and shareable content across various social media platforms, ensuring alignment with brand guidelines.
3. Manage social media accounts for the retail malls, monitor trends, and interact with our audience to build a vibrant online community (community management).
4. Plan and execute PR campaigns to promote the achievements, projects, and industry leadership of the new retail malls.
5. Foster relationships with media outlets, influencers, and stakeholders to secure media & influencer coverage and partnerships.
6. Prepare press releases, articles, and other PR materials to communicate key messages effectively for the new retail malls.
7. Analyse social media and PR performance for the new retail malls, providing insights and recommendations for continuous improvement.
8. Collaborate with internal teams, reporting to the Marketing Manager, to ensure consistent brand messaging across all communication channels.
9. Stay updated on industry trends, news, and social media advancements to implement innovative strategies.

Requirements:

1. Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
2. Have a minimum of 2 to 4 years proven experience in managing social media accounts and executing successful PR campaigns.
3. Strong understanding of social media trends, algorithms, and analytics.
4. Excellent written and verbal communication skills in English and Bahasa Malaysia. Creativity and proficiency in content management and creation platforms.
5. Analytical mindset with a focus on data-driven decision-making.

Job Type: Full Time

Job Location: Putrajaya