Social Media Marketing

Job Responsibility

1. Develop, manage and monitor contents on social media and help to create marketing contents for social media outreach purposes and in campaign micro sites and social applications (e.g. Facebook, Google+, Twitter, Instagram, LINE, Linkedin, YouTube, Pinterest, etc.).
2. Improve, implement or update social media posting channels pertaining to present promotions/events, photo galleries, comments, etc.
3. Monitor, evaluate, research and administer social media tools on a daily basis and generate reports and analytics.
4. Provide analysis and recommendations when campaign or promotional strategies are reviewed.
5. Analyze results, customer needs and wants, market conditions, and competitor data in all social media channels.
6. Implement new strategies to drive physical or online traffic to the outlet/brand’s website, Facebook, blogs, etc.
7. Deal with general internal and external feedback or correspondence promptly.
8. Be up-to-date with social media trends and developments, and identify and analyze competitor advertising methods and strategies.

Job Requirements

1. Knowledgeable about social media platforms and tools and possess a clear understanding of how social media adds value to a business/brand.
2. Have an entrepreneurial approach and be a savvy value-added thinker.
3. Industry knowledge: Web 2.0 and social media related platforms, technologies, applications, development, and challenges.
4. Ability to work independently and under pressure with a high degree of confidentiality.
5. Strong understanding of current online marketing concepts, strategies, and best practices.
6. Energetic, digital savvy, and in tune with a wide variety of social media activities and opportunities (i.e., Facebook, Instagram, Google, YouTube, WeChat, etc.).
7. Possess knowledge of social media tools (i.e., SEO, SEM, etc.).

Job Benefits

1. EPF
2. SOCSO
3. EIS