Strategic Planning: Develop, execute, and manage the overall social media strategy aligned with the brand’s marketing objectives.
Content Creation & Management: Oversee the creation of multimedia content, including photos, videos, and written posts, ensuring they align with brand guidelines and resonate with the target audience.
Community Engagement: Manage social media communities, respond to followers, engage in conversations, and build brand loyalty.
Analytics & Reporting: Track and measure performance of social media campaigns and content. Use analytics tools to provide actionable insights and optimize strategies.
Campaign Management: Plan and execute paid and organic social media campaigns to drive traffic, engagement, and conversion.
Cross-team Collaboration: Work closely with designers, digital marketers, and other teams to ensure a cohesive social media presence.
Trend Monitoring: Keep up to date with the latest social media trends, tools, and platform updates to stay ahead of industry changes.