Social Media Executive/ Content Creator

We are seeking a skilled and creative Content Creator with a minimum of 3 years of experience to produce engaging and innovative content across our social media platforms. The ideal candidate will be able to generate fresh ideas, execute high-quality content, and help grow our online presence. Knowledge of TikTok and Xiaohongshu is an added bonus.

Key Responsibilities

• Content Creation: Develop and create both static and video content for various social media platforms (Instagram, Facebook, TikTok, Xiaohongshu).
• Campaign Planning: Collaborate with the marketing team to plan content strategies and social media campaigns that align with the brand’s objectives.
• Short Video Production: Plan, shoot, and edit high-quality videos/reels, ensuring they are optimized for different social media platforms.
• Social Media Management: Manage daily posts and ensure that all content is on-brand and resonates with our audience.
• Trend Research: Stay up to date with social media trends, platform updates, and viral content ideas to enhance engagement and reach.
• Analytics & Reporting: Track and analyze performance metrics for all content, providing insights and recommendations for improvement.
• Editing & Optimization: Edit videos and photos to meet platform-specific standards and ensure high-quality output.
• Brand Consistency: Maintain consistency in the brand’s tone, style, and messaging across all platforms.
• Community Engagement: Respond to comments, messages, and engage with followers to foster a strong online community.

Minimum Requirements

• Minimum of 3 years of experience in content creation or a related role.
• Proven experience managing social media platforms, particularly Instagram and Facebook.
• Knowledge of TikTok and Xiaohongshu is a plus.
• Strong creative and storytelling skills.
• Proficiency in video editing and graphic design tools (e.g., Adobe Creative Suite, Capcut, etc).
• Excellent communication and time management skills.
• Experience with social media analytics and tools for performance tracking.
• Ability to work both independently and collaboratively within a team.