Senior SEO Specialist

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ABOUT NP DIGITAL

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023, NPD was named a Campaign Magazine Global Agency of the Year and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies, while simultaneously maintaining employee satisfaction, earning us an Inc. Best Workplaces award in 2022, 2023, and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management, and conversion rate optimization.

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore, and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.

ABOUT THE OPPORTUNITY

Senior SEO Specialists work with Account teams, Creative teams, and Performance Marketing Specialists to drive daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog.

To be considered, candidates must currently reside and be eligible to work in Malaysia.

ABOUT THE RESPONSIBILITIES

Reporting to the SEO Director, the Senior SEO Specialist will be responsible for determining and executing best-in-class SEO strategies, performing SEO audits, and driving the implementation roadmap of on-page, technical & off-page optimisation to drive key business outcomes for clients.

Responsibilities include but are not limited to:

• Research and implement SEO recommendations for website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and online visibility.
• Working with the client’s website developer to implement analytics code, metadata, tracking pixels, and resolve tracking and other technical issues.
• Ongoing SEO efforts, including keyword research, on-page optimisations, landing page optimisation, and conversion optimisation.
• Collaborating with clients and agency partners to create, implement, QA, measure, and iterate ongoing SEO strategies.
• Analysing and interpreting campaign performance data and reports.
• Understanding how to maximise crawl budget, remedy site performance issues, and implement/troubleshoot structured data using various tools and technology.
• Uncovering, understanding, and achieving client goals and business objectives through campaign customisation.
• Recommending and executing strategies for content development in coordination with SEO goals.
• Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Ensuring that all client deliverables include actionable insights and analysis of past results, performance trends, relevant industry best practices, recommendations, and next steps.
• Managing service line client relationships, including regular phone conversations and in-person/online meetings.
• Keeping pace with SEO, search engine, social media, and internet marketing industry trends and developments.

ABOUT YOU

• At least 2 years of experience in SEO.
• Strong understanding of SEO core elements including on-page and off-page tactics, optimisation of site navigation, internal linking structure, URL structure, title tags, and meta descriptions.
• Strong understanding and knowledge of GA and GTM, HTML, CSS, and WordPress.
• Knowledge of the use and benefits of keyword research, content & website development.
• Knowledge of Google Search Console, Bing Webmaster Tools, and Google Analytics, and using 3rd party SEO tools such as Yoast, SEMRush, and Screaming Frog.
• Ability to have productive business conversations with clients.
• Passion for building long-lasting client relationships across various industries and verticals.
• Strong analytical skills, with a data-driven approach.
• Proactive and self-motivated.
• High level of accuracy and attention to detail.
• Ability to extract trends and insights from complex data sets.
• Proficiencies in the use of Google Sheets/Microsoft Excel (including pivot tables).
• Creative and thoughtful experience in presentation build-outs is a plus.
• Understanding of business-related concepts and the interrelationship between key metrics.
• Ability to commute daily to Mid Valley Office (post-pandemic) and is effective and comfortable to support Work-From-Home mode.
• Excellent command of spoken and written English.
• Motivated to provide best-in-class service to our clients while helping expand our agency search expertise.
• Thrive in a fast-paced, client-facing, detail-oriented digital advertising agency environment.
• Mandarin is an added advantage to support the Malaysia (Simplified Chinese), Hong Kong & Taiwan (Traditional Chinese) market.

ABOUT YOUR GROWTH

As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives, and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.).
• Comprehensive outpatient & medical benefits on top of great insurance coverage.
• Extensive annual leave entitlement (Birthday, maternity, paternity, paid sabbatical leave).
• Positive and supportive leadership.
• A work culture that drives teamwork and collaboration.
• Hybrid and flexible working arrangements.
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig.
• Fun employee engagement activities & parties, annual dinners, and company trips.
• Strategic office location that’s easily accessible by public transportation.
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.