Senior Regional Marketing Executive

• Regional Marketing and VM Strategy Development:
  • Develop and execute regional marketing strategy that aligns with the company's overall business objectives and goals.
  • Conduct market research to understand regional customer needs, competitor activities, and industry trends.
  • Customize marketing campaigns and initiatives to resonate with the local audience while maintaining brand consistency.
  • Lead visual merchandising standards and guidelines for the dedicated brand and region.
  • Ability to strategically leverage current trends in alignment with the overall business strategy to drive growth and innovation.
• Create brand presence in dedicated space and channels through creative and efficient visual setup.
• Explore and plan potential space available in courts and retail stores for maximum brand impact.
• Marketing and VM SOP Management:
  • Develop and manage regional marketing, VM, and campaign SOPs, ensuring executions are as per designated guidelines across all regions.
  • Assist respective regions on adaptation of SOPs and consistent evaluation of SOP efficiency.
• Campaign Planning and Execution:
  • Plan, coordinate, and implement integrated marketing campaigns that include digital, social media, events, and on-ground channels.
  • Collaborate with global marketing teams to ensure regional alignment while adapting global strategies to the local market.
  • Optimize campaigns based on performance data and feedback, adjusting tactics to improve effectiveness.
• Brand Awareness and Market Positioning:
  • Increase brand visibility and market share within the region through targeted advertising, promotions, and events.
  • Strengthen brand positioning through partnership with local PR efforts, community engagement, and strategic partnerships.
  • Ensure consistent and effective messaging across all regional marketing materials and platforms.
• Event Management and Sponsorship:
  • Plan, organize, and manage regional events such as conferences, webinars, trade shows, and customer appreciation activities.
  • Evaluate and manage regional sponsorship opportunities and speaking engagements to increase brand exposure.
• Budget Management and Resource Allocation:
  • Develop and manage the regional marketing budget, ensuring cost-effective use of resources while achieving campaign objectives.
  • Allocate resources for regional marketing initiatives based on priority and business impact.
• Collaboration with Cross-Functional Teams:
  • Work closely with product, sales, and local marketing teams to align marketing efforts with business priorities.
  • Provide regional insights and feedback to the central marketing team to refine strategies and adapt offerings.
  • Ensure consistent communication and collaboration across departments to support regional goals.
• Reporting and Analytics:
  • Measure and analyze the performance of regional marketing campaigns, using data and metrics to evaluate success.
  • Provide regular reports on campaign performance, ROI, and key performance indicators (KPIs) to senior leadership.
  • Continuously monitor and assess market conditions to adjust strategies and remain competitive in the region.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3+ years of marketing and VM experience, preferably in a regional or territory role.
• Proven experience in developing and executing regional marketing strategies and campaigns.
• Strong knowledge of digital marketing, content marketing, social media, visual merchandising, and event management.
• Excellent communication, project management, and organizational skills.
• Ability to think strategically while also being hands-on in execution.
• Strong analytical skills with experience using marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce).
• Ability to work independently and collaborate with cross-functional teams.

Additional Skills:

• Passionate towards the game of sports, especially racquet sports.
• Knowledge of regional market trends, cultural differences, and consumer behaviors.
• Experience in managing marketing budgets and ensuring cost-effective marketing activities.
• Multilingual skills are a plus, depending on the region.
• Full-time position.
• Travelling will be required for the dedicated regions assigned.