Senior Marketing Executive | Public Listed Software Company

Location: Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia

Salary Range: RM 4500 - RM 6000

Role Summary:

The Senior Marketing Executive is responsible for developing, implementing, and optimizing marketing strategies to drive brand awareness, customer engagement, and sales growth. This role requires a strategic thinker with a strong marketing background, excellent project management skills, and the ability to work collaboratively with cross-functional teams. The ideal candidate will lead and mentor a small team of marketing professionals and have experience in fast-paced environments and regional marketing management.

Responsibilities:

Strategy Development and Execution:

• Develop and execute comprehensive marketing plans aligned with overall business objectives.
• Analyze results and identify potential gaps for growth.
• Provide actionable insights and recommendations based on data analysis.
• Set measurable goals and KPIs for marketing campaigns.

Regional Marketing:

• Develop and implement marketing strategies tailored to specific regions.
• Conduct market research to understand regional customer needs, preferences, and behaviors.
• Coordinate with regional offices and teams to ensure consistent brand messaging and execution.

Campaign Management:

• Plan and execute integrated marketing campaigns across various channels, including digital, social media, paid media, events, and more.
• Monitor and optimize campaign performance to ensure maximum ROI.
• Collaborate with the creative team (content and design) to develop compelling marketing materials.

Digital Marketing:

• Develop and implement digital marketing strategies to enhance online presence and engagement.
• Work with specialists to utilize SEO, SEM, email marketing, and social media to drive traffic and conversions.
• Analyze digital performance metrics and optimize strategies accordingly.

Event Management:

• Lead the planning, organization, and execution of both online and offline events, including vendor management.
• Develop event strategies that align with marketing goals and drive brand awareness and customer engagement.
• Evaluate event success and gather feedback to inform future event strategies and improvements.

Content Creation:

• Oversee the creation of high-quality content for various marketing channels, including blogs, newsletters, social media, and more.
• Ensure content aligns with brand guidelines and resonates with target audiences.

Budget Management:

• Ensure cost-effective allocation of resources to achieve marketing goals.
• Track and report on budget performance and make necessary adjustments.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Marketing Communication, or a related field.
• Minimum of 4-5 years of experience in marketing, preferably in a fast-paced environment.
• Strong understanding of regional marketing and management.
• Excellent project management and organizational skills.
• Proficient in digital marketing, social media, and analytics tools.
• Exceptional communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience with budget management and financial acumen.
• Leadership and team management experience.