Senior Marketing Executive

Position: Senior Marketing Executive – Branding Specialist
Company: Coffeebot Holding Sdn Bhd
Location: HQ
Employment Type: Full-Time

About Us

Coffeebot Holding Sdn Bhd is a leader in coffee vending machine solutions, bringing convenience and quality coffee experiences to our customers. We are looking for a creative and strategic Senior Marketing Executive to elevate our brand's impact and presence.

Key Responsibilities

• Brand Strategy Development: Design and execute strategic branding initiatives that align with our company’s vision, positioning Coffeebot as the top choice in coffee vending solutions.
• Marketing Campaigns: Plan, implement, and manage marketing campaigns that promote brand recognition and increase engagement, both online and offline.
• Content Creation & Management: Oversee the creation of engaging content for digital platforms, advertisements, product packaging, and promotional materials.
• Market Analysis: Conduct market research to understand consumer behavior, industry trends, and competitor strategies. Use insights to shape marketing plans and identify new branding opportunities.
• Brand Consistency: Ensure all branding efforts are consistent across all marketing channels, reinforcing our brand identity and messaging.
• Public Relations: Manage media relations and press activities to enhance our brand visibility, and collaborate with industry influencers to boost brand reach.
• Partnerships & Collaborations: Develop and maintain relationships with strategic partners and explore co-branding opportunities to amplify the brand’s exposure.
• Event Planning & Activation: Organize and execute brand events, exhibitions, and sponsorship activities to create memorable brand experiences.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum 3-5 years in a senior marketing role, with a strong focus on branding.
• Industry Knowledge: Familiarity with the coffee industry or FMCG marketing is an added advantage.
• Skills:
  • Exceptional communication and presentation skills.
  • Proven ability to manage and grow brand presence.
  • Creative thinking and the ability to generate innovative ideas.
  • Strong analytical skills to measure campaign performance.
  • Proficiency in digital marketing and social media strategies.
  • Project management skills and the ability to handle multiple initiatives simultaneously.

Why Join Us?

• Opportunity to shape the branding of a dynamic, coffee-focused company.
• A collaborative and innovative work environment.
• Attractive benefits and career growth opportunities.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• Do you have FMCG marketing experience?
• Have you worked in a role where you were responsible for brand planning?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?

Perks and Benefits

• Medical
• Parking
• Training provided
• Annual & Medical leave