Senior Marketing Executive

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Working as part of Wesley Methodist School (WMS) is beyond career. It’s a journey with purpose and it’s uniquely rewarding. Join us in building up children into responsible, purposeful individuals and citizens equipped with the aptitudes to succeed and adapt in a rapidly changing world through the Methodist Education.

WMS is a growing, vibrant community that works together to support the academic, extra-curricular, and personal growth of our students. If you are looking to develop your skills and career in education, and to find like-minded passionate educators, come join us today!

Job Purpose

The Senior Marketing Executive will assist in planning and executing sales, marketing, and tactical business development strategies to support the school's growth and ensure student attraction and recruitment. He/She will contribute to marketing, admissions, and enrolment efforts to create a seamless student customer journey, while proactively following up with and converting prospective students applying to the school.

Key Duties & Responsibilities

• Collaborates with principals and the Head Office Marketing Unit to execute marketing efforts such as banners, leaflets, posters, website updates, and social media campaigns.
• Coordinates school promotion visits to Methodist and other denomination churches.
• Identifies and engages potential feeder schools for student recruitment.
• Provides prospective parents with accurate information about the school’s curriculum and student welfare.
• Follows up on inquiries and applications to recruit new students.
• Manages and tracks the student recruitment numbers and the admission processes.
• Handles inquiries from digital marketing campaigns for conversion to enrollments.
• Represents the school at education fairs, roadshows, workshops, and other promotional events.
• Maintains up-to-date records of recruitment and admissions activities.
• Stays informed about education industry trends and updates professional knowledge.
• Supports additional projects and tasks assigned by principals and the Head Office Marketing Unit.

Job and Person Specification

Essential Specification (Must-have)

• Possess minimum Degree in Marketing / Graphic Design / Counselling / Social Science / Psychology / Business or related discipline
• Knowledge of counselling principles, methods, and techniques
• Knowledge and skills in using computer software eg. Microsoft software applications and Canva
• Ability to analyse and interpret the needs of parents and students and offer appropriate solutions
• Strong interpersonal and communication skills with ability to communicate comfortably with parents and students in a courteous and professional manner
• Possess good planning, organizing, coordinating, presentation, and time management skills
• Creative, resourceful, customer-focused, self-motivated, and results-oriented
• Good English written and verbal communication skills
• Social Media savvy especially on Facebook and Instagram. Understand social media trends and developments.

Desirable Specification (Added advantage)

• At least two (2) years of working experience with involvement in counselling, marketing, and sales promotions. Fresh graduates are encouraged to apply
• Experience in an education institution
• Knowledge of Adobe suite and Content Management System (Word Press)
• Proficiency in Mandarin. Familiar with web analytics tools, market research techniques, and knowledge of SEO and Google Analytics.

Safeguarding Commitment

Wesley Methodist School is committed to safeguarding and promoting the welfare and safety of our students and expects all staff members to share this commitment.

Your application will include the following questions:

• How many years' experience do you have as a marketing executive?
• Which of the following types of qualifications do you have?
• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Are you willing to undergo a pre-employment background check?