Senior Manager, Digital Marketing & Marketing Planning

Position Title

Senior Manager, Digital Marketing & Marketing Planning

Reports To

Head, Airlines Global Marketing

Role Purpose

As the Digital Marketing & Marketing Planning Head at MAG, you will be responsible for leading and executing the Airline Businesses' digital marketing strategies, driving strategic partnerships to increase our digital presence while overseeing the planning and execution of high impact campaigns & digitalisation projects. This role requires a dynamic and strategic thinker who can leverage digital platforms to drive brand awareness, customer engagement, and revenue growth.

Key Accountability

• Develop and execute comprehensive digital marketing strategies aligned with Malaysia Airlines' and Firefly Airlines’ business objectives & revenue goals.
• Lead a team of digital marketing professionals, providing guidance, mentorship, and support to drive performance and innovation.
• Oversee the creation and implementation of digital campaigns across various channels including CRM, Web & App Content, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Display advertising, Affiliates, Metasearch, Mobile marketing and more.
• Lead regional partnership function across all International POS (Point of Sales) to drive incremental uplift in Revenue & Digital penetration.
• Lead the digital insights, planning & analytics team to create campaign dashboards & insights on conversion funnel, channel ROI etc to better understand effectiveness of marketing strategies.
• Lead the Digital Revenue Council meeting & project timeline to ensure timeliness of digital product & solutions roll out to drive product innovation.
• Utilize data-driven insights to optimize digital campaigns, continuously monitoring key performance metrics and adjusting strategies to maximize ROI.
• Collaborate with cross-functional teams including Digital Solutions, Revenue Management, Sales & Ancillary to ensure alignment and integration of marketing initiatives.
• Develop and manage the digital marketing budget, allocating resources effectively to achieve marketing objectives within cost constraints.
• Drive collaboration with external agencies and vendors, overseeing the selection, negotiation, and management of contracts to support digital marketing initiatives.

Qualifications

• Degree in Marketing, Communication Design or Business Administration
• 10 - 15 years of experience

Area of Experience

• Proven experience (8+ years) in digital marketing, with a focus on strategy development, campaign management, and team leadership. Experience in the airline or travel industry is a plus.
• Strong understanding of digital marketing channels and technologies, including but not limited to SEO, SEM, display advertising, email marketing and analytics platforms.
• Demonstrated ability to analyze data, draw actionable insights, and optimize campaigns to achieve KPIs and business objectives.
• Experience in commercial partnership & strategic partnership to drive incremental revenue.
• Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams in a fast-paced environment.
• Strategic thinker with a track record of developing and implementing successful marketing plans that drive brand awareness, customer acquisition, and revenue growth.
• Results-oriented mindset with a focus on continuous improvement and innovation.