Senior Key Account Manager

Senior Key Account Manager

Requisition ID: 8485

Job Summary

Plan and achieve annual sales, profit, and market share targets for the designated key account. (Key Account: AEON, AEON Big, Giant & Cold Storage), subject to change based on company channel strategy.

Job Responsibilities

• Achieve sales and profit targets for the key account.
• Monitor sales performance and initiate programs to meet targets.
• Ensure accurate monthly sales forecasts and sufficient stock levels.
• Negotiate promotional costs and margins to achieve account profitability.
• Manage and optimize trade funds to meet planned KPIs.
• Identify and pursue sales opportunities through promotional activities.

Customer Programs

• Develop and execute annual business plans, strategies, and promotions.
• Conduct regular business reviews with key accounts.
• Manage and fulfill existing contractual agreements.
• Track and analyze the effectiveness of promotional activities and trade investments.
• Maintain strong customer service and relationships with retailers.

Commercial Works/Executions

• Analyze and appraise promotional activities and trade investments to achieve ROI.
• Manage and motivate the operations/merchandising team.
• Coordinate exclusive promotions, display setups, and roadshows.
• Coordinate ordering and delivery between customers and internal teams.
• Review monthly operations efficiency through sales performance and stock availability.
• Negotiate category development projects with customers.
• Conduct weekly trade visits with the sales team.

Your Team

Team size: Two Key Account Managers + One Key Account Executive
Line Manager: Head of Modern Trade

Skills and Experience

Knowledge

• Business Graduate.

Technical/Work-based Skills

• 3-5 years of experience in the fast-moving consumer goods industry.

General Skills/Attributes

• Strong understanding of business environment and dynamics.
• Leadership qualities and strong interpersonal skills.
• Good commercial acumen, resilience, and a positive attitude.
• Understanding of company directions and business essentials.
• Analytical skills.

Experience

• Experience managing Modern Trade in the fast-moving consumer goods industry.

Qualifications

Education

Bachelors in Business Administration or Economics