Senior Executive - Marketing

Add expected salary to your profile for insights

• This role is responsible for Retail Marketing, working together with global headquarters in Japan as well as local Malaysia marketing team. The aim of the role is to establish Uniqlo LifeWear in Malaysia market by growing brand love and drive traffic through effective media strategy and management, managing key retail marketing initiatives and managing landlord and in mall marketing to create great shopping experience for local customers.

Job Responsibilities

• This role is responsible for planning and execution of retail marketing initiatives and new store openings that drive traffic and increase sales.
• Develop long-term and short-term brand plans to strengthen brand equity and awareness to drive sales growth and traffic growth for new area penetration.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Strategize marketing plan or activities to acquire new customers and increase customer footfall.
• Manage campaign planning for local festive periods to attract new customers.
• Collaborate with cross-functional teams within Marketing – digital marketing, social media, product marketing, influencers marketing, to create integrated marketing campaigns.
• Working with Store Operations and Mall Management, to understand and assist with store’s demands and build good working relationships.
• To handle and strategize yearly Media Buy plan booking and content planning.
• Work closely with creative agency, media agency, media owners, and printing vendors.
• To assist with day to day store and customer’s request, e.g. Gift Card enquiries and support.

Job Requirement

• Bachelor’s degree in any related field (Marketing Preferred)
• Language Skill: Strong proficiency in English (written & verbal)
• At least 5 years of working experience in the related field.
• Experience with retail, consumer marketing & media knowledge (preferred).
• Excellent communication, organizational, and project management skills.
• Proven retail experience, with a keen eye for merchandise presentation and display techniques.
• Creative thinker with a passion for retail and customer engagement.
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
• Experience in people and stakeholder management to drive business results.
• Self-driven and able to drive fresh initiatives to meet business needs.
• Resourceful, meticulous and able to work effectively under pressure.
• Demonstrate enthusiasm and passion for Uniqlo brand.

How do your skills match this job?

Sign in and update your profile to get insights.

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• How much notice are you required to give your current employer?