Senior Executive II (Digital and Social Media - Team Lead)

Senior Executive II (Digital and Social Media - Team Lead)

Location: Malaysia (MY), Sarawak Energy (SEB) Company: Sarawak Energy Berhad, Corporate Communication(50034007), Digital & Social Media (50034333) Number of Openings: 1 Job Category: Established Closing Date: 17 January 2025

KEY ACCOUNTABILITIES:

• Develop and implement a cohesive digital strategy that integrates social media, public relations, and advocacy to achieve organisational goals.
• Oversee and maintain the organisation’s digital platforms for communication, ensuring a strong, consistent online presence across all channels.
• Lead digital campaigns to support organisation’s objectives.
• Manage social media channels, including content creation, scheduling, and audience engagement to build brand loyalty and awareness.
• Monitor, track, analyse and report on the social media trends, performance of digital, identifying opportunities for innovation and growth using relevant tools and KPIs.
• Proactively address social media challenges, such as negative comments, misinformation, and reputational threats, with timely and thoughtful responses.
• Monitor public sentiment, media coverage, and social media conversations to identify potential issues that could impact the organisation and draft responses for social and digital media for potential issues/ crisis ensuring readiness for high-pressure situation.
• Lead the development of proactive strategies to manage public relations challenges, including misinformation, controversy, and reputational risks.
• Ensure all content adheres to SEO best practices and is optimised for various platforms.
• Prepare regular updates for leadership, highlighting successes, risks, and areas for improvement.

THINKING ENVIRONMENT & CHALLENGES:

• High performance culture.
• Display professionalism.
• Strict compliance to the communication protocol & disclosure & brand guidelines.
• Proactive story telling.
• Train spokesperson, select the effective medium/channel and develop the message/content.
• Time Urgency – Prepared to work long hours and on weekends/public holidays when called upon.
• Ability to perform under pressure in a fast-paced environment.

QUALIFICATION & WORK EXPERIENCE:

• Bachelor’s Degree in Communication/ Journalism/ Public Relations/ Advertising/ Social Science/ Management/ Business/ Marketing/ English Language & Literature or equivalent with at least ten (10) years of relevant work experience.
• In the fields of or related to Corporate Communication/ Media/ Public Relations/ Advertising and Marketing Communication/ Brand/ Campaign and Management.
• Knowledge on the energy landscape and energy related industry is an advantage.