Senior Executive (Digital and Social Media)

Senior Executive (Digital and Social Media)

Location: Malaysia (MY), Sarawak Energy (SEB) Company: Sarawak Energy Berhad, Corporate Communication (50034007), Digital and Social Media (50034333)

Number of Openings: 1

Job Category: Established

Closing Date: 17 January 2025

KEY ACCOUNTABILITIES:

• Assist in managing the organisation’s social media channels, including content creation, scheduling, and audience engagement.
• Support the implementation of digital campaigns, ensuring alignment with the overall strategy and monitor and report on social media trends, performance metrics, and audience sentiment.
• Respond promptly to comments, queries, and issues on social media, in alignment with corporate guidelines.
• Maintain and update the editorial calendar, ensuring timely delivery of content across channels and ensure all content adheres to the organisation’s editorial style, tone, and quality standards.
• Monitor social media coverage and conversations to identify potential public relations issues.
• Support the Team Lead in crafting communication responses to mitigate risks and uphold the organisation’s reputation.
• Track and analyse performance metrics for digital and social media campaigns, providing actionable insights to the team lead.
• Maintain a pulse on emerging digital trends and recommend innovations for team consideration.

THINKING ENVIRONMENT & CHALLENGES:

• High performance culture.
• Display professionalism.
• Strict compliance to the communication protocol & disclosure & brand guidelines.
• Proactive storytelling.
• Train spokesperson, select the effective medium/channel and develop the message/content.
• Time Urgency – Prepared to work long hours and on weekends/public holidays when called upon.
• Ability to perform under pressure in a fast-paced environment.

QUALIFICATION & WORK EXPERIENCE:

• Bachelor’s Degree in Communication/ Journalism/ Public Relations/ Advertising/ Social Science/ Management/ Business/ Marketing/ English Language & Literature or equivalent with 6 – 8 years of relevant work experience.
• In the fields of or related to Corporate Communication/ Media/ Public Relations/ Advertising and Marketing Communication/ Brand/ Campaign and Management.
• Knowledge on the energy landscape and energy related industry is an advantage.

Preference will be given to internal candidates.

About Sarawak Energy Berhad

Sarawak Energy Berhad (Sarawak Energy) is both an energy development company and a vertically integrated electricity utility with a vision to achieve sustainable growth and prosperity for Sarawak by meeting the region's need for reliable, renewable energy. With a multidisciplinary workforce comprising about 5,000 employees, Sarawak Energy serves close to 680,000 customers and a population of almost 3 million across the state.

Building on a strong foundation of nearly 100 years as an effective utility company, Sarawak Energy is taking bold steps to support the transformation of Sarawak in its vision to become a developed state by the year 2030. In line with our broader roles and responsibilities, Sarawak Energy has embarked on a massive transformation journey since 2010, to advance from a traditional utility company into a modern and agile corporation.