Senior Executive, Business Development

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Responsibilities

• Plan and develop marketing strategies for the Public, Doctors, and Corporate Clients.
• Formulate packages and pricing of the services to potential clientele.
• Plan and strategize on creating partnerships with corporate clients, communities, and government bodies including GLCs, associations, and hospitals within Perak and throughout Malaysia.
• Draft the development of MoU/MoA as well as proposals for partnership and collaboration.

Build and Strengthen Customer Channels

• Schedule visits to existing and potential Corporate Clients, GP, Specialist, and insurance partners.
• Review all marketing materials, ensuring that they are impactful, taking into consideration the challenges and limitations from other stakeholders.
• Organise and support marketing programmes to engage the clients.
• Build rapport with existing and potential clients to drive brand loyalty and association.
• Drive core businesses and effectively market & sell our services to new market segments, especially outstation markets.
• Schedule visits to existing and potential Clients.

Market & Competitors Analysis: Gather Market Information and Knowledge of Customers’ Needs

• Develop effective marketing goals and objectives and lead the team to achieve them.
• Weekly updates on marketing activities e.g., scheduled visits and follow-up actions.
• Help gather market information to keep the Business Development, Branding, and Communication teams updated on competitors’ movements and the Company’s position in the market.
• Identify new markets and gather market intelligence on competitiveness of our pricing.

Job Requirements

• Bachelor’s degree in Business, Commerce, Marketing, or a related field.
• Minimum 3 years working experience, preferably in the healthcare industry.
• Good communication, problem-solving, and negotiation skills.
• A dynamic team player with strong analytical ability.
• Able to work independently in a fast-paced environment.
• Strong networking skills and connections, especially Corporate or Insurance are preferred.
• Able to speak multiple local dialects is an added advantage.