Senior Executive, Biddable

Job Description:

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.

The purpose of this role is to work closely with the Biddable team to implement and execute Digital Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Key responsibilities and accountabilities:

• Perform daily account management of Google AdWords, Meta, Twitter, Tiktok & other paid media channels for clients including campaign launches, optimization & reporting.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid media in accordance with client goals.
• Play a pivotal role in new client briefs and pitches.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere and to meet client KPIs.
• Able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives.
• Prioritize work and be a strong player in a team-oriented environment, demonstrating high levels of integrity, autonomy, and self-motivation.

Requirements:

• 1 – 3 years of hands-on Paid media experience preferably in an agency environment.
• Proficiency in MS Excel, PowerPoint & Word.
• Excellent working knowledge of Google AdWords (SEM, GDN & YT) & Meta, Twitter, LinkedIn and others.
• Good working knowledge of analytics platforms – Google Analytics, Branch, Appsflyer etc. preferred.

• Google & Meta Certifications will be an added advantage.

Location: Kuala Lumpur

Brand: Consider Iprospect

Time Type: Full time

Contract Type: Permanent