Senior Digital Marketing Executive

Machines Sdn Bhd

Shah Alam

MYR 30,000 - 60,000

Job description

Optimize online advertising costs and campaigns in multiple online platforms i.e. full suite from Google and Meta, TikTok, Lazada, Shopee, etc.
Well versed in Ads Manager, Business Manager and relevant social media advertising tools.
Understand the integrated marketing campaigns and how digital plays its role in the plan to drive uplifts in the relevant metrics i.e. impressions, reach, CTRs, etc.
Strategize and manage digital marketing campaigns and summarize reports.
Measure the performance of digital marketing efforts using a variety of web analytics tools.
Analyze data and leverage data insights to develop online marketing campaigns responding to the products.
Manage and control marketing spending vs budget to achieve maximum ROI.
Responsible for the performance of all online metrics to achieve maximum ROI.
Active research for new trends and customer insights and buying journey to improve product and service satisfaction.
Assist in all marketing-related activities and any other assignments that may be assigned from time to time.
Collaborate with principal/creative teams to produce engaging content tailored to channel.

Candidate must possess at least a Bachelor’s Degree in Marketing, Digital Marketing, Business Communication OR similar disciplines.
Minimum 2-3 years of digital marketing experience in any high energy, fast moving industry.
Fluent written/spoken English. Good command of written and oral Bahasa Malaysia/Mandarin is a plus point.
Good working knowledge and hands-on experience in SEO, PPC, social media, email marketing and major digital analytic/monitoring tools.
Energetic, detail-oriented and results-oriented self-starter.