Senior Digital Marketing Executive

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Responsibilities

• Optimize online advertising costs and campaigns across multiple online platforms, including Google, Meta, TikTok, Lazada, Shopee, etc.
• Be well-versed in Ads Manager, Business Manager, and relevant social media advertising tools.
• Understand integrated marketing campaigns and the role of digital marketing in driving improvements in metrics such as impressions, reach, and CTRs.
• Strategize and manage digital marketing campaigns and summarize reports.
• Measure the performance of digital marketing efforts using various web analytics tools.
• Analyze data and leverage insights to develop online marketing campaigns responsive to products.
• Manage and control marketing spending against budget to achieve maximum ROI.
• Be responsible for the performance of all online metrics to achieve maximum ROI.
• Conduct active research for new trends and customer insights to improve product and service satisfaction.
• Assist in all marketing-related activities and any other assignments as needed.
• Collaborate with principal/creative teams to produce engaging content tailored to channels.

Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing, Digital Marketing, Business Communication, or similar disciplines.
• Fluent in written and spoken English; good command of written and oral Bahasa Malaysia/Mandarin is a plus.
• Good working knowledge and hands-on experience in SEO, PPC, social media, email marketing, and major digital analytic/monitoring tools.
• Energetic, detail-oriented, and results-driven self-starter.
• Minimum of 2-3 years of digital marketing experience in a high-energy, fast-moving industry.

Retail & Consumer Products, 101-1,000 employees.

Machines, founded in 2006, has emerged as a prominent Apple Premium Reseller (APR) in Malaysia with a strong commitment to becoming the ultimate destination for Apple enthusiasts. With a burgeoning presence of 70 stores nationwide, we continue to expand our reach and influence in the market.

Our evolution extends beyond retail, as in 2007, we obtained the esteemed designation of an Apple Authorized Service Provider (ASP), further solidifying our dedication to the Apple ecosystem.

The Machines store concept is designed to provide a comprehensive experience for our valued customers. Our stores feature an extensive array of Apple-related accessories, alongside an impressive selection of demo units, allowing customers to immerse themselves in the world of Apple technology.

At Machines, we are driven by a passion for Apple products and a commitment to delivering the highest level of service and expertise to our customers. We remain dedicated to being the foremost choice for all things Apple in Malaysia.