Senior Digital Marketing Executive

Join the team of one of Malaysia’s major Wines & Spirits importers to lead the development of an exciting e-commerce platform. As the senior digital marketing executive, your primary responsibility is to spearhead the creation, curation, and promotion of compelling content that resonates with our target audience, leveraging industry trends to enhance the visibility and reputation of our brand across digital platforms.

Responsibilities:

1. Brand Positioning and Awareness: Enhance the brand's image and recognition online through strategies that boost visibility, engagement, and sentiment across digital platforms.
2. SEO and Content Strategy: Lead SEO initiatives and develop a content strategy that engages and educates customers, including blog writing and other content creation activities.
3. Email Marketing: Develop and execute email campaigns to nurture leads, retain customers, and drive repeat purchases with segmentation and personalized content.
4. Idea Generation & Proposal Development: Brainstorm and develop creative promotional ideas and campaigns that align with the company's brand and objectives. Collaborate with team members to refine and enhance promotional concepts. Create proposals for promotional activities, including objectives, target audience, strategies, and tactics.
5. Social Media Management: Create and implement strategies for platforms like Facebook, Instagram, Xiao Hong Shu, and LinkedIn to drive engagement and grow followers.
6. Analytics and Reporting: Use analytics tools to track and measure campaign performance, presenting reports and data-driven insights to optimize marketing efforts.
7. Website Optimization: Collaborate with the web development team to enhance user experience, conversion rates, and mobile responsiveness.
8. Brand Activation & Partnerships: Collaborate with the head of digital marketing and the sales team for events and trade partnerships. Propose strategic partnerships to expand reach and access new customer segments.

Requirements and skills:

1. Diploma/degree in Marketing/Digital Marketing/Advertising/Mass Communications
2. Fresh graduates and experienced individuals are welcome to apply
3. Knowledge of social media practice
4. Good written and spoken English skills
5. Independent with positive attitude
6. Creative, proactive and has a strong sense of initiative and team spirit
7. Able to work within an alcohol related industry
8. Existing knowledge of wines & spirits may be an advantage, but not a necessity