Senior Digital Marketing Executive

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Are you a performance-driven digital marketer with a passion for premium wellness brands? Wells Malaysia is looking for a strategic and analytical Senior Digital Marketing Executive to lead our digital growth and drive impactful results across paid media, SEO/SEM, and web optimization.

Key Accountabilities:

1. Performance Marketing & Lead Generation
   Plan, execute, and optimize paid digital campaigns (Google Ads, Meta Ads, etc.)
   Manage campaign budgets, A/B testing, and real-time performance tracking
   Develop high-performing retargeting and lookalike audience strategies
2. SEO & SEM
   Drive targeted traffic through Google Search & Display Networks
   Optimize site content and structure to improve organic visibility
   Conduct keyword research and monitor SEO health using SEMrush, Ahrefs, or Google tools
3. Analytics & Reporting
   Analyze metrics like CTR, CPC, conversions, and ROI
   Prepare monthly dashboards with insights and action plans
   Use data to continuously refine and improve campaign performance
4. Website Optimization
   Monitor and enhance website UX/UI, speed, SEO readiness, and mobile responsiveness
   Work with developers/designers to improve landing pages and lead generation
   Ensure accurate tracking using Google Tag Manager, Analytics, and Meta Pixel
   Support integrated marketing campaigns, launches, and activations
   Contribute strategic ideas for branding and digital presence
   Keep up with trends and competitors to maintain brand competitiveness

To Be Successful in This Role, You Will Have:

• A strong analytical mindset and passion for campaign performance.
• The ability to work independently, yet collaboratively across teams.
• A proactive attitude and a pulse on the latest in digital marketing.
• Experience driving leads and conversions in premium or lifestyle industries (bonus!).

Requirements

• Bachelor's Degree in Marketing, Digital Media, Business, or related field
• 2 – 4 years of proven experience in digital or performance marketing
• Proficient in Meta Ads, Google Ads, Google Analytics, and SEO/SEM tools
• Skilled in interpreting data and optimizing based on key KPIs
• Familiar with audience targeting, boosting, and digital funnel strategies
• Strong project and communication skills
• Bonus: Experience with lifestyle, wellness, or premium brands