Senior Digital Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Develop digital marketing strategies and take lead to implement the marketing campaigns to promote respective trade shows.
• Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross-device marketing by proposition to deliver successful campaign metrics.
• Conduct market research to identify trends and insights, monitor and review campaigns to ensure quality optimization and employ best practice processes.
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
• Develop new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio.
• Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
• Ensure that all campaigns are aligned with the company's overall marketing strategy and objectives.
• Leverage in-depth audience understanding to better target / personalise marketing content that resonates with audiences at the right time.
• Manage budgets for specific campaigns and optimise spend according to metrics.
• Support ongoing focus on analysis and data-driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field with 3-5 years of practical relevant experience in digital marketing.
• Proven experience developing and executing successful digital marketing campaigns across various channels for projects/events/products.
• In-depth knowledge of digital marketing channels, including paid search, social media, email marketing, SEO, and SEM.
• Excellent analytical skills and experience using analytics tools to measure campaign performance.
• Strong communication skills and the ability to work collaboratively with internal teams.
• Creative mind-set towards designing and content creation.
• Desire to develop skills and knowledge.
• Dynamic team player.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include: (Talent Partner to complete with regionalised benefits list)

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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