Senior Digital Marketer/ Performance Marketer

Senior Digital Marketer/ Performance Marketer

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• Collaborate with brand marketers to develop and implement a holistic digital marketing strategy to enhance brand visibility and drive product sales.
• Plan, execute, and optimize campaigns across platforms such as Facebook, Google Ads, E-commerce marketplace, and LinkedIn, ensuring alignment with business objectives.
• Identify and manage collaborations with influencers, digital publications, and other partners to amplify campaign reach and engagement.

Media Buying & Budget Optimization

• Analyze campaign performance metrics using tools like Google Analytics to identify trends, measure success, and inform data-driven decisions.
• Continuously improve campaign effectiveness by optimizing for ROI, customer acquisition, retention, and scalability.
• Strategically manage budgets to maximize efficiency and ensure cost-effective media buys.

Website & SEO Optimization

• Ensure the company website is user-friendly, conversion-focused, and optimized for search engines to drive organic traffic.
• Monitor website analytics to track organic performance and identify areas for improvement.
• Collaborate with internal teams or external agencies to enhance SEO performance, including keyword strategy, on-page optimization, and backlink building.

Strategic Growth

• Stay ahead of industry trends by identifying and testing new platforms, tools, and strategies to strengthen campaigns and drive innovation.
• Optimize the customer journey across life cycles with targeted channels and messaging to guide them through the marketing funnel.
• Analyze and provide actionable insights and recommendations to improve campaign effectiveness and achieve measurable outcomes.
• Collaborate with creative, SEO, and content teams to ensure cohesive and effective campaign execution.

KEY CHALLENGES

• Regulatory Compliance: Ensuring all marketing campaigns meet strict healthcare advertising regulations and guidelines, while maintaining creativity and engagement.
• E-commerce and Channel Partner Balance: Driving revenue in the company's e-commerce channel while maintaining positive relationships with pharmacies and doctors, ensuring the platform remains competitive and adds unique value without undercutting partners' pricing.
• Measuring Impact on Brand and Conversion: Assessing the effectiveness of digital efforts in building brand awareness compared to competitors and driving conversion rates.
• Handling Limited Budget and Resources: Maximizing marketing effectiveness within budget constraints to ensure impactful campaigns.

KNOWLEDGE, SKILLS & EXPERIENCE

1) Required Skills & Experience

• 3-5 years of experience in performance marketing or digital campaign management.
• Proven track record of delivering results-driven campaigns in e-commerce or healthcare sectors.
• Expertise in platforms such as Facebook Ads and Google Ads.
• Strong knowledge of Google Analytics, Google Tag Manager, and other digital tools that will help in performance marketing optimization.
• Hands-on experience with A/B testing, CRO tools, and marketing automation platforms.
• Outcome Focused: A results-driven mindset to plan, execute, and optimize campaigns for clear business objectives.
• Strategic Thinker: Ability to translate data insights into actionable strategies.
• Driven & Proactive Problem-Solver: Anticipate next steps, identify risks, and present solutions.
• Customer Understanding: Deep understanding of digital customer behavior and decision-making processes.
• Strong Communicator: Ability to present complex ideas and results effectively to diverse audiences.

3) Nice to Have

• Certifications in Google Ads, Meta Blueprint, or similar platforms.
• Familiarity with heatmap tools like Hotjar and dashboarding tools like Tableau or Data Studio.
• Experience in programmatic advertising or advanced audience targeting.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following online advertising methods do you have experience with?
• Which of the following types of qualifications do you have?
• Which of the following web analytics tools are you experienced with?
• How many years' experience do you have as a Digital Marketer?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience with multi-variate and A/B testing methodologies?

Company Overview:

EP PLUS GROUP is a marketer of pharmaceuticals, building pharmaceutical brands from zero to millions. We commercialize unique European pharmaceutical brands in South East Asia.

We are motivated and driven by our vision to be the leading healthcare group in South East Asia.

We are committed to our mission of making top-quality original pharmaceutical products available to people through innovative ways with cutting-edge technology, and strengthen our partnerships with medical professionals by helping them enhance their healthcare practices and delivery.

EP PLUS GROUP provides a work environment that inspires and encourages creativity in thoughts and actions. We strongly believe that every employee has unique and positive talent to add value to the team. As such, we recognize and reward for performance. We have and own a reward policy which is open and fair, giving a level field at every stage for growth.

We are a group of dynamic and fun-loving people, creating a positive, vibrant and energetic environment for professional and personal growth. We don’t give you a job. We offer you an opportunity to build a career.