Senior Data Analyst - FMCG

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

The role of a Regional Client Leader (RCL) is essential for driving growth, for understanding and leading our clients' own transformation through delivering the true scale our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients.

Clients Come First: The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless: We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless: We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular: The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world-class partners when needed.

We are United: By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Senior Data Analyst

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we are looking for an outstanding Senior Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients.

Expectations of a Senior Data Analyst

1. Data Analysis and Reporting: Working in a variety of paid media, website, and CRM platforms for the creation of campaign performance, recurring reports and dashboards, identifying key insights and trends for optimization.
2. Campaign Measurement: Develop and maintain dashboards and metrics to measure the effectiveness of paid media, email, SMS, website personalization, and other CRM efforts.
3. Audience Insights: Provide detailed analyses of audience segments, campaign impact, and media targeting; support in developing effective data-driven strategies.
4. Data Science Support: Assist the data science team in data modeling and audience expansion to support audience growth and engagement.
5. Optimization: Collaborate with internal teams to optimize active campaigns in real-time, recommending adjustments based on data-driven insights.
6. Paid Media Integration: Analyze the effectiveness of paid media acquisitions for CRM programs, ensuring proper data flows between media platforms and CRM systems.
7. Data Operations: Support data operations, including the integration of 1P data with 2P/3P sources and clean room environments for improved targeting and personalization.
8. Test-and-Learn Framework: Develop and manage a test-and-learn framework, including hypothesis formulation and oversight of test measurement to derive actionable insights.
9. Stakeholder Collaboration: Collaborate with internal stakeholders, including specialist data teams, technology, and operations, to develop and implement innovative data solutions that support business objectives.
10. Measurement Solutions: Advise and support the execution of measurement solutions, like Marketing Mix Modeling (MMM), to provide clients with comprehensive insights into campaign performance and optimization opportunities.
11. Client Presentations and Proposals: Support the development of client-facing presentations and proposals; focusing on the business impact of data-driven strategies, ensuring alignment with client objectives and showcasing measurable outcomes.

Qualifications

Expectations as a member of our community

1. You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal.
2. Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets.
3. You will be tested, you will be challenged, and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other.

Skills & Experience

1. Minimum of 5 years' experience in data science or analytics.
2. Bachelor’s degree in computer science, statistics, mathematics, or a related field.
3. Proficiency in SQL, Python, R or similar.
4. Experience in creating KPI measurement frameworks in Digital Marketing (media, CRM, website) and running A/B tests or advising in Marketing Mix Modeling (MMM).
5. Advanced Excel skills and experience in setting up and using data visualizations for performance reporting e.g. Looker, PowerBI, Tableau or similar.
6. Knowledge of the digital media landscape, including platforms like Facebook, YouTube, Instagram, TikTok, LinkedIn, etc., and their respective performance metrics.
7. Knowledge of marketing platforms and CRM systems, with a solid understanding of data operations and integration between paid media and CRM.
8. Experience in analyzing online performance and consumer journeys using analytics tools like Adobe Analytics and/or Google Analytics.
9. Experience with cloud platforms such as Google Cloud Platform, AWS, Microsoft Azure or similar.
10. Experience in ETL and data mining would be an added advantage.
11. Strong attention to detail, analytical mindset, and ability to communicate complex data insights to both technical and non-technical audiences.

Additional Information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.