Senior Brand Strategist

Job Description:

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Dentsu Creative

Dentsu Creative operates in over 21 markets worldwide with more than 2,200 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

Looking for a highly curious thinker and doer who has a passion for brands, media, marketing, tech, culture and everything in between.

He/she will act as a strategic partner to the account management, creative and client teams to bring to the table a strong point of view and critical thinking across audience insights, cultural & societal shifts, media trends, creative influences, business dynamics, connection context, and tech innovations that inform strong, channel agnostic strategic recommendations.

A passion for the creative advertising business coupled with an always-on sense of curiosity to stay abreast of the rapidly evolving consumer/cultural landscape as it pertains to brand narratives, creative work, and media choices is a must.

Job Responsibilities:

• Crafting creative briefs and narratives to facilitate briefings on several brands and the ability to mentor and train others in the same pursuits
• Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities
• Support the strategy leaders in new business pitches
• Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross agency team
• Be proficient in the usage and translation of all types of data into leverageable insights to drive brand narratives, creative thinking and client growth
• Lead collaboration amongst client teams (media/creative, and with client) and facilitate brainstorms, think tanks and ideation session that drive creativity, innovation and idea generation
• Builds strong relationships with client marketing teams and earns their trust and respect
• Proactively collaborate with other dentsu group practices like media, data, CRM, social, commerce etc. to identify and leverage cross-sell / upsell opportunities
• Be the always-on catalyst who is clued on to evolving trends and behaviour shaping the cultural landscape and share it across dentsu on a consistent basis
• Support the Heads of Strategy, Products & Growth on thought leadership and award submission initiatives that impacts the broader agency and client business

Requirements

• Bachelors Degree in relevant field or related discipline.
• Possess a minimum of 6 years experience in media strategy, communications strategy, or cross discipline marketing strategy.
• Familiarity with, and ability to capably review qualitative and quantitative research to draw and interpret insights.
• Proven ability to interact with and influence people at all levels of an organization.
• Strategic thinking ability with balanced analytical and creative approach to planning
• Ability to build strong inter-disciplinary relationships
• Fundamental understanding of brand strategy mental models and thinking frameworks and their role in brand marketing
• Creation of breakthrough brand activation/go-to-market ideas.
• Proficient in Microsoft 365 and other insights gathering tools.

HIGHLY DESIRABLE EXPERIENCE OR CHARACTER TRAITS

• Entrepreneurial mindset who inspires thought and creativity through positive influence and a collaborative spirit
• A T-shaped talent whose core skillset is rooted in creative or brand strategy, but has experience working with other strategy experts in media, data, business, tech, experience etc
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
• A positively critical and curious mind, with a willingness to challenge the norms with the goal of getting to the right solution
• High level of emotional maturity as well as a high adaptability quotient to work across specialist disciplines

Location: Kuala Lumpur

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent