Senior Brand Manager (Fragrances)

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, including Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose:

The Senior Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Reporting into the Senior General Manager, this role will oversee, orchestrate and execute the brand’s CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

Main Roles and Responsibilities:

Channel & Retail Marketing

• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensure timely and perfect execution of all marketing activations offline and online at all times.
• Key role in new POS openings – including boutiques and SIS.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Initiate negotiation with channel partners for promotion and marketing activations.
• Deepen channel customer development through CRM program activations.
• Initiate and coordinate ad-hoc corporate assignments, where required.

Product Management

• Budget management: Responsible for full P&L
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Management and tracking flow of product registration in Malaysia to ensure timely registration.
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions.
• Responsible for the seamless execution of all product launches and trade marketing activities following the marketing calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement door-by-door marketing plan (CRM, events and promotions).

Customer Relationship Marketing (CRM)

• Defines the Brand’s local CRM campaign priorities.
• Builds CRM campaign calendar.
• Ensures that customer segmentation remains up to date and relevant for each campaign.
• Develops relevant and engaging brand communications behind the right product mix.
• Master, improve and maximize the usage of customer information (purchase history) in developing relevant marketing programs. Defines & executes CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluates CRM campaigns against target KPIs and shares learnings.

Requirements:

• Have a tertiary qualification in Business Management, Finance or relevant specialisation.
• More than 6 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Good business insights to the industry and strong business acumen.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Strong understanding of the P&L of the business.
• Good to have strong people management experience with the ability to motivate, inspire, coach and develop people.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.