Senior Brand Innovation Manager

Position Summary

We are disrupting the personal care industry, and with that comes the need for a top marketing talent. We are looking for a talented and versatile Senior Brand Innovation Manager who is passionate about uncovering consumer insights and delivering innovations. This is a strategic role with geographical coverage of total South East Asia, based in Malaysia and reports to the Senior Marketing Innovation Manager. He/She will help develop and implement effective brand-building strategies. Responsible to brainstorm ideas to meet business and marketing objectives, help execute plans and report on initiatives results.

You will play an important role to:

1. Strategic Innovation Planning
   • Together with R&D and VIC, lead the crafting of 5 years innovation funnel for all categories.
   • Conduct and Implement innovation ideation session/ Workshops covering products, packaging, communications (incl. CRM) and promotions that is aligned to the brand platform, business objectives and market needs.
2. Strategic Initiatives
   • Develop and implement marketing plans for individual market in charge.
   • Analyze executions and provide recommendations.
3. Brand Management
   • Owner of respective category brands for Consumer Tissue (Vinda Deluxe, Tempo).
   • Development brand platform, strategies, architecture, and positioning for all categories.
   • Ensure brand expression guidelines are executed in-line with the platform and to ensure consistent brand executions across the region.
4. Product/Brand/Category Launches and Relaunches
   • Jointly develop the 8Q category plans for all countries.
   • Provide input into 8Q by Identify new products/brands/categories as business opportunities.
   • Project manage i.e., Implement the Innovation projects from start to complete covering key marketing strategies. i.e., all 7Ps (product, price, placement, persuasive comms, packaging, assortment & promotion).
   • Collate and analyze post launch assessment.
5. Consumer Analysis
   • Use of various research resources and tools to understand consumers’ current and future needs to identify innovation opportunities as well as ensuring current offerings are relevant to our target consumers.
   • Identify and use relevant consumer insights to ensure relevance of brand platform and brand equity development.
   • Co-develop and refine, research plans to build consumer understanding, seek clarity on current challenges, identify future innovation directions, etc.
6. Competitive Analysis
   • Collate and analyze competitor’s communication for existing competitors and new entrants.
   • Analyze and collate regional competitor trends and forecast of competitor activities, include competitor’s product, branding, communication, and marketing strategies.
   • Analyze and compare overall direction of competitors to ensure Brand and Product Strategy continue to provide competitive advantage in the market where we compete.
   • Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annual competitive analysis in a timely manner.
7. Budget
   • Responsible for category budget management for brand in charge.
8. Annual View
   • Deliver category annual view to individual markets covering market growth estimation, competitive landscape (covers all 7Ps), category dynamics, review on past executions against brand platform and brand expressions guideline, recommendation on key strategies to the markets.

To be successful in this role, you will need to have:

• At least 5 - 8 years working experience in the FMCG/ Medical/ Personal or Health Care industry with strong marketing background.
• Experienced in managing FMCG & Health care sales and trade marketing activities.
• Ability to conduct research and analyze data (Nielsen & Kantar). Must be comfortable working with numbers, metrics, and spreadsheets.
• Strong knowledge of product, pricing, packaging, distribution, and positioning.
• Results-driven and fast-paced with high initiative skills and the ability to work under pressure and multitasking.