Senior Brand Executive

Senior Brand Executive is responsible for supporting the planning, implementation, execution, and evaluation of approved marketing activities.

Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to:

1) Brand Activities

• Support in ideation, execution, and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online, etc.
  • Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/locations, delivery.
  • Work with agencies to develop sampling tools, communication materials to support the sampling activities.
  • Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
  • Prepare briefing documents to advertising agency on the key message to be portrayed.
  • Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
  • Work closely with sales on the quantities and outlet allocations.
  • Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
  • Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
  • Work with agency to develop communication materials to support the activities.
  • Work with premium suppliers to develop the right gifts to support the activities.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales requests e.g. press ad visuals, ad hoc sample, bundling request, etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website, and internet.
  • Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media (including managing ads, KOLs) & Mobile touchpoints.
  • Work closely with agency to manage communication & Facebook engagement activities.
  • Work closely with fulfillment agency to manage delivery of Facebook contest prizes and sample requests.
  • Work closely with digital agency & Consumer Care to manage and respond to customer inquiries on Facebook.
  • Work closely with agencies to drive post-evaluation of results and learnings of digital projects.
  • Work with agency to update website to communicate marketing activities.
  • Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

3) Above-the-Line (ATL) Activities

• Assist in the development and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4) Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5) Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication, and launch/relaunch.

6) Reporting

• Update monthly commercial report and quarterly report.
• Weekly monitor and update marketing activities.

To be successful in this role, you will need to have:

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field
• At least 3 years working experience in brand management
• Preferably with exposure in the FMCG industry
• Good knowledge of digital & social platforms
• Basic research knowledge with Kantar / Ipsos / Nielsen
• Effective written and verbal communication skills
• Intermediate skill in Microsoft Word, Excel and PowerPoint
• Ability to work in a fast-moving working environment with tight timelines
• Result-oriented, mature, tactful, and committed with a high degree of drive and integrity
• Ability to work closely with cross-functional departments