Senior Associate Marketing Support, Budget & Media Planning

Senior Associate Marketing Support, Budget & Media Planning

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It’s a business and it’s a brand. Simply put, it’s about driving business growth and building an enduring brand cherished by all Malaysians. The role naturally requires someone who excels in solving business problems and harnessing the know-how of budget & media planning to ensure Astro’s market presence is optimum in building brand affinity in the long run. This position involves piecing together marketing campaigns with budget & media mix channels while collaborating with internal stakeholders from marcomm, business units, performance media, sales, and agencies.

Job Description:

• Support alignment among stakeholders and partners for quarterly & individual campaign budget & media planning, covering strategy, implementation, and post-campaign/quarterly reconciliation.
• Support GTM strategy for planned marketing campaigns from ATL media strategy (DOOH/OOH, radio, trade & activation).
• Collaborate with Marcomm, Digital Performance, Trade & Sales to strategize GTM budget & media strategy aligned with market opportunities.
• Execute planned media mix GTM that drives quantifiable impact and results.
• Seek opportunities to create unique & exclusive collaborations among media owners & agency partners.
• Accountable for campaign roll-out, gathering learnings, and implementing continuous improvements to drive efficiency and results.
• Act as the media & budget “go-to” point of contact for all planned quarterly marketing campaigns (e.g., Astro payTV).

Requirements:

• Experience in marketing budget/media planning is required.
• Excellent writing skills in English.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Good communication skills in English and BM.
• Strong analytical skills for campaign performance marketing post-buy.
• A strong interest/knowledge in Radio, Music, Entertainment, and Lifestyle-related content, with a flair for developing content in this area.

Broadcast Media, Entertainment, and Publishing; 1,001-5,000 employees.

Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and consumer company, serving 5.7 million or 75% of Malaysian households across our TV, radio, digital, and commerce platforms.

As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international, and live sports content; engaging with 24 million individuals. In 2019, we elevated customer viewing experience by launching the Ultra Box, our latest 4K Ultra High Definition Set-top box with Cloud Recording, and introduced content-broadband bundles to cater to customers’ needs. Our streaming service, Astro GO, allows its 1.4 million monthly active users to access their preferred content anytime, anywhere across multiple devices.

Astro Radio houses Malaysia’s highest-rated radio brands across all key languages, available on terrestrial with 16.9 million weekly listeners and on digital with 3.5 million monthly digital radio users. Our multilingual entertainment and lifestyle app, SYOK, offers access to all our radio brands, as well as podcasts and original videos. Our digital brands host 12.7 million digital monthly unique visitors, while Go Shop, our home shopping and commerce business, engages with 2.6 million shoppers.

As the leading movie producer in Malaysia, Astro is committed to raising the standard of local films with blockbusters such as Hantu Kak Limah, BoBoiBoy Movie 2, Paskal, Polis Evo 2, and award-winning The Garden of Evening Mists. In FY20, Astro Shaw garnered 50% share of the local box office sales.

Astro was voted by consumers as Malaysia’s Brand of the Year and Platinum winner in the Media Network category, and was inducted into the Putra Hall of Fame for its 10th consecutive win at the Putra Brand Awards 2019. Our foundation, Yayasan Astro Kasih, advocates long-term impactful endeavours guided by its key pillars of lifelong learning, community development, sports, and environment.

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