Senior Associate, Communications (Impact Malaysia)

Lead and perform a full spectrum of communications functions and manage Impact Malaysia's image and reputation, towards growing the organization’s visibility, presence and credibility. This includes but is not limited to leading social media curation, digital advocacy campaigns, publicity work, etc.

Requirements:

1. Social Media Management: Responsible for managing official social media channels, including community engagement, and leading the development and execution of content editorial calendars and plans. This includes reporting and optimizing social media content, both organic and paid, while tracking key performance metrics like engagement, conversion, and bounce rates. Additionally, the role involves analyzing content marketing metrics, making adjustments as needed, and implementing tracking mechanisms for digital content distribution.
2. Graphic Design: Collaborate with the Creative and Digital Team to curate high-quality, brand- and UX-compliant designs, while executing graphic design workflows from start to finish or as assigned. This includes suggesting improvements to existing artworks, layouts, or designs, ensuring deadlines are met, and creating design assets such as root designs, vectors, videography, and photography in partnership with the Creative Team.
3. Video Creation: Work with the Creative and Digital Team to create high-engagement video content. You’ll be brainstorming ideas, playing the role of producer (or even on-screen talent!), and making sure everything’s running smoothly. Plus, you’ll need to do research and content sourcing, and whip up engaging copy that speaks to the end user.
4. Website Management: Oversee the management of all brand-owned websites, conducting annual web design and content audits to ensure consistency and quality. Responsible for keeping all website information current and regularly updated.
5. Brand Management: Curate brand messaging and expand brand reach in collaboration with the Creative and Digital Team, while conducting annual reviews and updates of program branding. Work closely with the management team to revise the communications strategy, ensuring alignment of brand messaging and voice across all communications.
6. Campaign Management: Ensure the timely production of all content while achieving campaign reach and targets. Create analytics reports to measure performance and ensure that the conversion rates meet the specified goals for each campaign.
7. General Management: Define and maintain a target number of native content pieces to be produced weekly for each brand, while achieving quarterly engagement and follower targets set by the company or department. Assist in the strategy, planning, execution, innovation, and monitoring of all programs and initiatives, including reporting.

Required Skills:

1. A bachelor’s degree in any field, but specialization in Communications is preferred.
2. 2 - 3 years of experience, with a minimum of one (1) year in Communications work. Preferably communications generalists/integrated communications practitioners with a penchant for Content Creation and Graphics. Strategic communications and PR experience is a plus.
3. Strong photography and videography skills, with the ability to handle a camera for taking photos and recording videos.
4. Basic video editing skills tailored for social media content.
5. Experience with Canva for creating and editing posters and other visual content.
6. High working knowledge of Office/MacOS work applications, and co-working applications like Google Suite apps.
7. Familiarity or working knowledge of project management applications like Trello, Asana, Microsoft Projects, etc.
8. Knowledge of Adobe Illustrator, Photoshop, or any industry-standard production applications is a plus.