Sell Out Analyst

Position Summary

The Senior Executive – Sell-Out Analyst plays a critical role in driving business performance by analyzing sales data, identifying trends, and providing actionable insights to support decision-making. This position is responsible for monitoring product sell-out performance across various channels, evaluating the effectiveness of promotions, and supporting sales and marketing teams with data-driven recommendations.

The role requires strong analytical skills, attention to detail, and a deep understanding of market dynamics to enhance sales strategies and achieve business objectives. The ideal candidate is proactive, results-oriented, and capable of collaborating with cross-functional teams to optimize retail performance and ensure accurate and timely reporting.

Role and Responsibilities

• Analyze sell-out data to track product performance, identify trends, and provide actionable insights.
• Prepare detailed reports on sales performance and retailer performance.
• Conduct gap analysis to compare sell-out against targets and suggest improvements.
• Monitor key performance indicators (KPIs) for retail partners and products across regions.
• Track promotional campaign performance and assess return on investment (ROI).
• Identify underperforming areas and recommend strategic actions to improve sales.
• Assist in demand forecasting and planning based on historical sales data and market trends.
• Support sales and marketing teams with data-driven recommendations for future campaigns.
• Work closely with internal teams, including sales, marketing, and supply chain, to align strategies with sell-out performance.
• Liaise with retail partners to collect accurate sell-out data and ensure timely reporting.
• Analyze competitor performance and market dynamics to identify opportunities for improvement.
• Provide insights into consumer behaviour and preferences based on sales data.
• Develop tools, dashboards, and processes to improve the efficiency of data analysis and reporting.
• Ensure data accuracy and integrity in all reporting systems.

Skills and Qualifications

• Bachelor’s degree in Business, Data Analytics, Statistics, Marketing, or a related field.
• At least 3 years of experience in sales analysis, retail analytics, or a similar role.
• Experience working with FMCG or consumer electronics industries is an advantage.
• Proficiency in Microsoft Excel (advanced level) and PowerPoint.
• Familiarity with ERP or sales data systems is a plus.
• Strong ability to interpret complex data and translate it into actionable insights.
• Attention to detail and accuracy in reporting and analysis.
• Excellent communication skills to present findings to stakeholders.
• Strong interpersonal skills to work effectively with cross-functional teams and external partners.
• Results-driven, self-motivated, and able to work under tight deadlines.
• Strong organizational and time management skills to handle multiple priorities.
• Understanding of market dynamics, retail operations, and sales strategies.