Sales Representative – Clinical Laboratory Tests

Sales Representative – Clinical Laboratory Tests

Responsibilities:

1. Sales & Business Development:
   • Develop and implement a strategic sales plan for the assigned region, targeting key customers such as hospitals, clinics, obstetricians, gynecologists, fertility specialists, genetic counselors, GP practitioners, and other healthcare professionals.
   • Promote and sell a range of clinical laboratory tests, with a focus on genetic testing, NIPT, and women’s health related services.
   • Identify new business opportunities and actively generate leads through networking, cold calling, and attending relevant healthcare events.
   • Conduct presentations and demonstrations of the products/services to potential clients, addressing their needs and answering any technical questions.
2. Relationship Management:
   • Build and maintain strong, long-term relationships with key healthcare professionals, clinic owners, hospital decision-makers, and laboratory managers.
   • Regularly visit healthcare providers to ensure customer satisfaction and to provide updates on new products, services, and promotions.
   • Serve as the main point of contact for inquiries and resolve any issues or concerns from clients in a timely and professional manner.
3. Product Knowledge & Education:
   • Develop and maintain a deep understanding of the company’s clinical laboratory tests, including the latest advancements in genetic testing and non-invasive prenatal screening.
   • Educate healthcare professionals and potential clients on the benefits, processes, and scientific evidence supporting genetic and prenatal testing.
   • Stay updated on market trends, competitive products, and regulatory changes affecting the clinical laboratory and genetic testing industry.
   • Achieve monthly, quarterly, and annual sales targets as set by management.
   • Prepare sales reports, forecasts, and performance updates for management, highlighting key achievements, challenges, and areas for growth.
   • Collaborate with the marketing team to plan and execute sales campaigns, promotions, and events.
4. Compliance & Documentation:
   • Ensure all activities are conducted in compliance with relevant medical and industry regulations, as well as company policies.
   • Maintain accurate records of client interactions, sales activities, and transaction details.
   • Provide necessary documentation and reports to support billing and invoicing processes.

Qualifications and Skills:

1. Education:
   • A degree in life sciences, biomedical sciences, medical laboratory technology, or a related field is preferred.
   • Relevant sales training or certifications are a plus.
2. Experience:
   • Minimum of 2-3 years of experience in sales, preferably in medical or healthcare-related fields (clinical laboratory, diagnostic tests, or pharmaceutical sales).
   • Previous experience with genetic testing or non-invasive prenatal testing (NIPT) is highly desirable.
   • Strong communication and interpersonal skills, with the ability to build rapport and trust with healthcare professionals.
   • In-depth understanding of clinical laboratory services, with the ability to explain complex medical concepts in an easily understandable manner.
   • Self-motivated, goal-oriented, and comfortable working independently as well as part of a team.
   • Proven track record of meeting or exceeding sales targets.
   • Ability to thrive in a fast-paced, competitive environment.
   • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software (e.g., Salesforce).
3. Language:
   • Proficiency in Bahasa Malaysia and English is essential. Knowledge of Mandarin or other local languages would be an advantage.
4. Travel:
   • Frequent travel within Johor and other assigned regions is required.