Sales & Marketing Manager

Responsibilities

• Execute annual marketing plan to budget, in consultation with the General Manager and international team.
• Conduct market research to understand consumer behavior, market trends, and competitive landscape.
• Create and implement comprehensive marketing strategies and campaigns for product launches, promotions, and brand-building activities.
• Oversee brand positioning and messaging, ensuring consistency across all marketing channels.
• Develop and oversee content for various platforms, including social media, blogs, and promotional materials.
• Identify and manage partnerships with influencers, food bloggers, and other brands.
• Enhance customer experience and loyalty through effective promotional strategies and feedback mechanisms.
• Plan and execute marketing events such as product launches, tastings, and promotional activities.
• Develop and manage the marketing budget, tracking ROI and adjusting strategies as needed.
• Lead and mentor the marketing team, providing guidance and support to achieve departmental goals.
• Ensure marketing practices comply with industry regulations and standards.
• Work closely with other operation teams (Kitchen, Food & Beverage, etc.) to ensure profitability in event business and smooth operations.
• Act as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, including F&B and merchandise.
• Perform additional tasks as assigned by the superior on an as-needed basis.

Requirements

• Candidate must possess at least a Degree or Diploma in Mass Communications, Marketing, Business Administration qualification or related field.
• Minimum 5 years of experience in marketing, preferably within the Food & Beverage or hospitality industry.
• Excellent written and verbal communication skills.
• Performance driven, assertive, self-motivated with a positive attitude.
• A team player with good problem-solving skills and possess a high degree of integrity.
• Required language(s): Chinese, English, and Bahasa Malaysia
• Frequent travel required
• Work location: Puteri Harbour, Johor

Remuneration

Basic up to MYR 9,000 (Depending on experience) + Commission

Consultants in Charge
Rodney Chong | rodney.chong@hunters-in.com | 016 838 2188