Retail Trainer

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

About the role:

The Retail Trainer enhances frontline staff skills through effective training in customer service, product knowledge, and sales techniques by designing and delivering training programs, assess learning progress, and collaborate with store managers to ensure consistent development. Additionally, they support onboarding and continuously refine training materials to drive performance and alignment with GMG standards.

Reporting to the Senior Manager - Operations, you will be responsible for:

Responsibilities:

• Develop and enhance the skills of retail staff across the region.
• Ensure consistent and up-to-date product knowledge among employees.
• Conduct onboarding sessions and product training for new hires.
• Promote Learning & Development initiatives and knowledge-sharing.
• Design, update, and maintain training materials, tools, and assessments.
• Plan and execute training schedules in alignment with business needs.
• Deliver classroom, on-the-job, and virtual training sessions.
• Assess training effectiveness through evaluations and follow-up actions.
• Gather trainee feedback and implement improvements in training programs.
• Monitor and report attendance, performance, and training progress.
• Collaborate with stores and management to support training initiatives.
• Align training content with company objectives and industry best practices.
• Facilitate group learning and encourage team collaboration.
• Utilize diverse training methods to maximize learning effectiveness.
• Track employees' learning progress and provide coaching support.
• Continuously improve training modules based on feedback and observations.
• Ensure employees adhere to company policies, procedures, and standards.
• Provide ongoing product, sales, and customer service training.
• Evaluate employee performance and recommend additional training when needed.
• Assist in onboarding, ensuring smooth integration into company culture.
• Review training impact using performance metrics and feedback.
• Recommend enhancements to training strategies and delivery methods.
  
• Lead by example, demonstrating company values and retail excellence.

Requirements:

• Degree in any of the Business Administration, Business Studies, Administration, Management or equivalent
• Previous experience in retail or a customer-facing role, with at least 2-3 years of training experience.
• Strong communication, presentation, and interpersonal skills.
• The ability to motivate and inspire others to achieve performance goals.
• Basic knowledge of training methodologies and tools, such as e-learning platforms or training software.
• A positive, enthusiastic attitude and a passion for helping others succeed.
• Experience with retail management systems or sales tracking software.
• Some travel may be required to assist with training at multiple store locations.
• Certification in training or leadership development (HRDCorp Certified Trainer) is a plus.
• Retail Product & Sales Knowledge: Strong understanding of retail operations, product features, and sales techniques to effectively train frontline staff.
• Instructional Design & Delivery: Ability to create, adapt, and deliver impactful training programs that enhance employee skills and align with business goals.