Retail Manager

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Role

You will be at the front seat in delivering the best service and experience to our customers through retail operations and expansion. For retail, you will drive the business expansion while strategically opening stores whenever it is suitable and help shape the retail playbook delivering the best retail experience to our customers. In operations, you will uphold the highest standard of excellence to be the best in class. You will be leading one of the biggest departments in Love, Bonito Indonesia. Your role entails being in charge of the day-to-day decision making, retail financial success and strategic business expansion, contributing significantly to the growth of the company in the next few years. You will be directly reporting to the Country Head and will work closely with the Retail HQ team in Singapore.

Main Responsibilities

Retail Operations

• Lead the retail team which includes the area manager and store manager; making clear JD & KPI for each team member and aiding them to achieve it.
• Build the right end-to-end employee experience for the Retail team to improve retention rate from hiring, onboarding, evaluation, etc.
• Hire and train team members to bring LB core values to life; ensuring all the retail team embodies the brand and its vision.
• Identify problematic areas and seek to constantly improve policies, operational procedures and internal processes.
• Conduct store visits to spot training gaps, evaluate effectiveness of recent training and build strong relationships with store teams.
• Projects include: Initiatives for customer loyalty, marketing plans and projects related to leveraging current retail presence.
• Be the key person in liaising cross-department functions to ensure day-to-day operations.
• Create a strategic plan for LB retail expansion to address new customer and revenue growth opportunities; includes planning and budget management, leveraging financial and smart calculated business decisions.
• Conduct market research and reach out to landlords for offers and negotiations.

Business Development: Retail Strategic Expansion

• Constantly innovate in balancing both sales and customer experience; making LB the most-wanted brand in town.
• Accountable to report to the Regional Manager for retail performances and future growth plans.
• Analyze store performance and provide relevant and insightful information to other departments such as Merchandising, BI, and Marketing.
• Maintain good relationships with external parties such as landlords, malls, department stores, contractors, etc.
• Secure strategic out-of-home advertising opportunities, foster bank partnerships, and manage loyalty programs with malls to enhance brand visibility and footfall.
• Propose and execute the opening or closing of stores/counters depending on business needs and strategies.
• Conduct rental negotiations and feasibility studies for existing retail locations during contract renewals and/or crisis management.
• Manage end-to-end Retail Store Opening projects when relevant.

Requirements & Experiences:

• 5+ years of experience in retail and have had prior credentials as brand manager, retail area manager, business development or related experience.
• BA/BS degree in business, marketing, economics or other related fields.
• Detail-oriented, highly analytical and distinctly logical.
• Ability to work in a fast-paced environment with high goals and KPIs by delivering quick results.
• Excellent leadership skills in growing a high-spirited team, leading various levels of staff/team members.

What you should be:

• Effective communicator and an influential team player.
• A passion for retail, fashion and customer experience.
• A people-centric mindset (both customers and employees) - always putting people at the center of everything!
• The magic balance between intuition, experience of what you know works, and research/data-driven recommendations.
• A fast learner, possessing excellent organizational, budgeting and project management skills.
• Excellent time-management and analytical skills to ensure flawless execution of projects and solve problems that may arise.