Regional Digital Marketing Director

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Overview

The Digital Marketing Director will primarily plan, manage and execute digital marketing campaigns of key strategic brand partners. The candidate will work closely with the eCommerce commercial team and brand teams to develop and execute marketing campaigns while hitting traffic/ performance KPIs on platforms like Lazada, Shopee, Zalora, etc.

The ideal candidate should be well-versed in marketplace/ onsite ad, social media marketing and CPAS, as well as able to communicate effectively within a multicultural team.

Key Responsibilities

Account Management

1. Act as the point of contact for any digital marketing requirement needed by assigned brands
2. Design, manage and implement digital campaign plans of assigned brands
3. Track and evaluate the performance of digital marketing campaigns
4. Manage brands’ allocated digital marketing budget for eCommerce
5. Maintain ROI while hitting commercial & traffic targets
6. Work closely with the commercial teams to create and execute eCommerce marketplace campaigns

Channel Management

1. Responsible for scheduling, uploading, boosting, and monitoring ads on Marketplace, Facebook, Instagram, Google
2. Analyze campaign reports and optimize performance
3. Work closely with the marketplace teams eg Lazada, Shopee to stay abreast on new onsite tools & other marketing solutions

Team Management

1. As the subject matter expert in the team
2. Build a team over time as we expand the client list & capabilities in the team
3. Develop & grow the digital marketing team
4. Shape the strategic direction for the digital marketing team

Content Planning

1. Build and maintain a content calendar of assigned brands
2. Work with the creative team in creating best-in-class content

Minimum Requirements

1. Have a Bachelor's Degree in related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations
2. A people manager who grows together with the team
3. Have at least five (5) years proven experience in digital marketing, platform/ marketplace experience & knowledge
4. Strong knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools
5. Strong analytical skills to be able to interpret, report and plan based on metrics
6. Hands-on experience in content planning and development
7. Well-versed in the use of social media as a marketing tool
8. Understand website metrics and best practices
9. Excellent copywriting skills
10. Ability to work under pressure and effectively handle multiple, concurrent demands and prioritize responsibilities.
11. Excellent interpersonal and communication skills, both written and verbal with proven ability to represent LUXASIA in external meetings
12. Digital native by heart and have a strong passion in eCommerce, online marketing and creation of digital content

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.