Public Relation Executive

RESPONSIBILITIES:

1. Develop and maintain strong relationships with media representatives, journalists, and bloggers.
2. Draft press releases, media kits, and feature stories to promote the hotel's brand, services, and events.
3. Organize press conferences, media visits, and familiarization trips.
4. BRAND MANAGEMENT
5. Ensure all communication materials align with the hotel's branding guidelines.
6. Monitor and respond to public perceptions of the hotel, including online reviews and social media.
7. Coordinate with designers and content creators for marketing collaterals.
8. EVENT MANAGEMENT
9. Plan and execute promotional events, campaigns, and sponsorships to boost the hotel's visibility.
10. Collaborate with event organizers and vendors to ensure seamless execution.
11. GUEST RELATIONS
12. Act as a liaison for VIP guests, celebrities, or influencers staying at the hotel.
13. Handle guest inquiries related to promotions or media coverage.
14. CRISIS COMMUNICATION
15. Develop strategies to handle negative publicity or unforeseen crises.
16. Act as a spokesperson when addressing sensitive issues or public concerns.
17. SOCIAL MEDIA & ONLINE PRESENCE
18. Manage and create content for the hotel's social media platforms.
19. Engage with followers, respond to comments, and monitor trends.
20. Work with digital marketing teams to optimize the hotel's online visibility.
21. INTERNAL COMMUNICATIONS
22. Keep staff informed about PR campaigns and events.
23. Coordinate with different departments (e.g., F&B, Front Office, Sales) to align efforts.

KEY SKILLS AND QUALIFICATION:

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• At least 3 years of working experience in public relations, preferably in the hospitality industry.
• Excellent communication and interpersonal skills.
• Strong writing and editing skills.
• Familiarity with social media platforms and tools.
• Experience in event planning and coordination.
• Ability to handle high-pressure situations and multitask.

BENEFITS OFFERED:

1. DUTY MEALS: Complimentary duty meals provided during working hours.
2. OUTSTATION ALLOWANCE: Allowance for outstation travel and official business trips.
3. MEDICAL BENEFITS: Free medical consultations and treatment at the hotel's panel clinics. Health insurance coverage, including outpatient and inpatient care.
4. ANNUAL BONUS: Annual performance bonus based on the hotel's overall financial performance.
5. PROFESSIONAL DEVELOPMENT: Opportunities for career advancement through training, workshops, and certifications. Sponsorship for relevant professional courses and industry conferences.
6. STAFF DISCOUNTS: Special discounts on room bookings, dining, and hotel facilities for staff and immediate family members.