Product Marketing Specialist, E-mobility

Product Marketing Specialist, E-mobility

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Product Marketing Director

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support the Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: #LI-onsite, #LI-hybrid. This role is contributing to the Electrification E-mobility Business, based at Petaling Jaya, Malaysia. You will be mainly accountable for:

1. Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
2. Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
3. Working with the sales team to ensure monthly and quarterly sales budgets are met.
4. Executing the annual marketing plan in collaboration with relevant division and/or product groups.
5. Developing business plans focused on driving business development for a defined market.
6. Developing and executing effective channel management for the E-mobility business.

Qualifications for the role

• Diploma or bachelor's degree in Engineering/Marketing or equivalent.
• Minimum of 5 years' of experience in a similar role in Engineering Sales or Marketing.
• Electric vehicle charging industry knowledge is a plus.
• Analytical mind with excellent problem-solving abilities.
• Proven managerial experience is an advantage.
• A collaborative, solutions-oriented approach, and strong product-to-market sense.
• Fluent in written and spoken English.

What's in it for you?

• Get exposed to cutting-edge technology in Electrification and have a visible impact on the future.
• Benefit from an open and solution-oriented work culture.
• Flexibility: we have hybrid work options, make the best out of them!

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure, and commercial buildings. The Division's technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division's portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world's largest data center companies with advanced energy-efficient UPS solutions. The Division's ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory