Product Marketing Manager (Go-to-Market Lead)

Product Marketing Manager (Go-to-Market Lead)

Lead product positioning, target user research, and value proposition development based on market and user insights;

Own the end-to-end Go-To-Market (GTM) strategy and execution plan for new product launches and lifecycle operations;

Collaborate cross-functionally with product, sales, marketing, PR, and other teams to ensure GTM initiatives are delivered effectively;

Monitor post-launch performance, gather feedback and data to continuously refine strategies;

Stay on top of market trends, competitor dynamics, and industry developments to inform decision-making;

Develop marketing strategies, promotion plans, and business reports to drive product performance;

Lead and mentor team members to enhance team capability and delivery excellence.

Requirements:

Bachelor’s degree or above, with 5 years of experience in product operations, GTM strategy, or related roles;

Proven track record of successful product launches and cross-functional leadership;

Solid understanding of user insights, market analysis, and product promotion;

Strong project management, communication, and analytical skills;

Strategic thinker with strong business acumen and a results-oriented mindset.

Proficiency in Mandarin is required due to business nature.