Product Manager (Marketing)

Position: Product/Brand Manager (Marketing)

Key Responsibilities:

1. Product Development:
   • Oversee the entire product development lifecycle from concept through to launch.
   • Collaborate with cross-functional teams, including R&D, marketing, manufacturing, and sales, to innovate new products and enhance existing offerings.
   • Conduct market research to uncover consumer trends, analyze competitive products, and identify potential product opportunities.
   • Create and implement product strategies that align with overall business goals.
   • Develop pricing strategies informed by market research, cost analysis, and competitive positioning.
   • Establish product performance targets and define key performance indicators (KPIs).
   • Manage a portfolio of products within a designated category or brand.
   • Assess product lifecycle stages and provide recommendations for discontinuation, renovation, or expansion.
   • Optimize the product mix to enhance both revenue and profitability.
2. Market Analysis:
   • Analyze market trends, consumer preferences, and the competitive landscape to pinpoint opportunities and threats.
   • Monitor competitor product performance within the market.
3. Cross-Functional Collaboration:
   • Engage with multiple departments, including marketing, sales, supply chain, and finance, to ensure the effective execution of product strategies.
   • Partner with marketing teams to develop impactful marketing campaigns and promotional strategies.
4. Agency and Vendor Management:
   • Manage relationships with creative agencies, media agencies, suppliers, manufacturers, and vendors to ensure timely and high-quality execution of Above The Line (ATL) and Below The Line (BTL) programs for ongoing campaigns.
5. Budget Management:
   • Develop and oversee budgets for product development, marketing, and sales initiatives.
   • Monitor and control expenses to ensure profitability and financial health.
6. Product Launch:
   • Plan and manage product launches, coordinating with sales teams and creating supporting marketing materials.
   • Track the success of product launches, making adjustments as needed based on initial performance.
7. Market Research and Consumer Insights:
   • Gather and analyze market research and consumer insights to guide product decisions.
   • Utilize data to pinpoint consumer needs and adapt products accordingly.
   • Identify and mitigate risks associated with product development and marketing activities.
   • Stay updated on industry regulations and compliance requirements.
8. Performance Evaluation:
   • Assess product performance against established KPIs.
   • Provide recommendations for product improvements or adjustments based on performance analytics.
   • Lead external team members (agencies & business partners) to achieve team KPI objectives.
9. Stakeholder Communication:
   • Communicate product strategies, performance updates, and other relevant information to the Line Manager, Marketing Manager, Head of Department, Senior Management, and other key stakeholders.

Requirements:

• Experience in FMCG Personal Care Industry: The ideal candidate should have a strong background and experience in the fast-moving consumer goods (FMCG) industry of at least 6 years, specifically within the personal care products segment/beauty if possible.
• Product Management Expertise (advantage): The candidate should possess a proven track record in product management, preferably at a senior level.
• Strategic Thinking: Ability to develop and execute product strategies aligned with the company's overall business objectives.
• People Skills: Excellent people skills to manage external teams and cross-functional teams.
• Market and Consumer Insights: A deep understanding of consumer behaviour, preferences, and market trends is essential for the role.
• Strong Communication and Presentation Skills: Effective communication and presentation skills are vital for the Product Manager role.
• Business Acumen: Strong business acumen and familiarity with financial analysis, budgeting, and forecasting.
• Education and Qualifications: A bachelor's or master's degree in business administration, marketing, or a related field is typically required for this role.

Experience:

• Proven expertise in handling brands (Minimum 6 Years)
• Preferably from FMCG/ CPG industry.