PR & Events & IMC Senior Executive

Senior Integrated Marketing Strategies (IMC)

Responsibilities:

• Develop and execute comprehensive integrated marketing communication strategies aligned with brand objectives.
• Coordinate and manage cross-functional teams to ensure seamless execution of marketing campaigns.
• Collaborate with creative teams to produce impactful and consistent marketing materials across various channels.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for effective communication strategies.
• Oversee the planning and implementation of PR and digital marketing initiatives, including press media, social media, influencer marketing, and online advertising.
• Manage relationships with external agencies, media partners, and key stakeholders to optimize campaign performance.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Ensure brand consistency and compliance with corporate communication standards in all marketing materials.
• Stay updated on industry trends and emerging communication platforms to drive innovation in marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in integrated marketing communications, preferably in the technology or consumer electronics industry.
• At least 2-3 years of relevant work experience in marketing strategy planning.
• Strong project management skills with the ability to manage multiple tasks and deadlines.
• Excellent written and verbal communication skills in both Chinese and English.
• Familiarity with digital marketing platforms and analytic tools.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.

Senior Public Relations Executive

Job Description:

• Responsible for the public relations tasks of vivo Malaysia, establishing and maintaining a good reputation for brand image.
• Formulate and implement annual PR communication projects, including but not limited to brand events, co-branding events, industry alliances, and corporate social responsibility (CSR) events.
• Execute and implement new product PR communication plans, including but not limited to launching events, creativity, media press releases, etc.
• Manage media and KOL resources, conducting effective analysis, management, and relationship maintenance.
• Handle public opinion crises of brands and products, formulating reasonable and effective crisis public relations response strategies, and controlling the implementation effect.

Qualifications:

• At least 2-3 years of relevant work experience in media/public relations companies/PR companies. Bachelor's Degree in Public Relations, Marketing, or other related fields.
• Experienced in leading or participating in brand strategy events, PR events, CSR, and other special projects. Familiar with the Malaysian media environment and have certain media relations. Strong English and Mandarin copywriting ability due to business nature.
• Experience in the 3C electronics industry is preferred.
• Possess the spirit of innovation, self-motivation, sense of responsibility, good teamwork spirit, and ability to resist pressure.