PR and Marketing Executive

JOB SUMMARY
We are seeking an experienced and driven PR & Marketing Executive to play a key role in shaping the future of one of our brands. Reporting to the Marketing Manager, you will be instrumental in both developing strategic marketing initiatives and ensuring their flawless execution. This role demands a high level of autonomy and the ability to collaborate with various stakeholders, making it ideal for a proactive professional looking to take the next step in their marketing career.

YOUR KEY RESPONSIBILITIES:

1. Strategic Planning and Implementation: Work alongside the Marketing Manager to co-develop the brand’s marketing strategy, encompassing a comprehensive calendar of campaigns and activations that align with broader business objectives.
2. Brand Stewardship: Serve as the primary liaison for the brand, managing relationships with influencers, collaborators, agencies, and vendors to drive impactful marketing partnerships and amplify brand visibility.
3. Cross-Channel Marketing: Lead the development and execution of integrated marketing campaigns across offline (events, activations, partnerships) and digital channels (social media, email marketing, digital ads), ensuring a cohesive and consistent brand narrative.
4. Influencer & Community Management: Build and maintain strong relationships with key influencers, thought leaders, and the brand’s community. Working closely with the Creative team, develop content strategies to engage, grow, and strengthen the brand’s presence and loyalty among target audiences.
5. Vendor & Agency Management: Oversee third-party vendors and marketing agencies, ensuring high-quality deliverables, adherence to budgets, and alignment with the brand’s goals.
6. Creative Activation: Contribute innovative ideas for brand activations, from concept through execution, leveraging consumer insights and emerging trends to drive engagement and results.
7. Performance Analysis & Reporting: Measure the effectiveness of marketing campaigns, leveraging data and key performance indicators (KPIs) to continuously optimize efforts and inform future strategies.

JOB SPECIFICATION:

You are/have:

1. Strategic Thinking: Ability to work collaboratively on marketing strategies while owning key aspects of their execution, with an understanding of both offline and digital marketing landscapes.
2. Communication & Stakeholder Management: Exceptional interpersonal skills with experience managing influencer relationships, external partners, and internal stakeholders. Ability to communicate ideas clearly and persuasively.
3. Project Management: Strong organizational and multitasking abilities, with a talent for managing multiple campaigns and projects simultaneously while meeting deadlines.
4. Digital Savvy: Experience with digital marketing tools, platforms, and metrics, with an understanding of how to build effective online and offline customer journeys.
5. Creative Flair: A passion for innovation and creativity in marketing, with the ability to develop fresh ideas that resonate with the brand’s target audience.

Other attributes we like:
• Organised and confident working in a dynamic and fast-paced environment
• Flexible and driven
• Good negotiation and interpersonal skills

Languages: Fluent in English and Bahasa Malaysia (written and verbal). Fluent in Mandarin is a plus.

Education: Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Post Graduate Diploma in Advertising, Marketing, and/or Communications or a related field. However, candidates who did not graduate from any of the mentioned disciplines but have working experience in Marketing/Digital Marketing are welcome to apply.

Work Experience: A minimum of 3-5 years of proven work experience in PR, marketing, or a related field, with a strong track record of managing marketing initiatives independently.

Technical skills:

1. Proficient in Microsoft Office Suite; Word, Excel, PowerPoint, Outlook, etc. is a MUST
2. Analytical tools: You’ll be required to have a strong grasp of Meta’s Business Manager, social media management platforms, and Google Analytics
3. Any social media management software skill is a plus

What We Offer:

1. Career Growth: Opportunities for advancement and increased responsibility within a growing team.
2. Collaborative Environment: Work with a passionate and forward-thinking team that values creativity, ownership, and collaboration.
3. Impact: Be a key driver in elevating the brand’s market presence and building lasting connections with its community.